Aman appoints Novak Djokovic as global wellness advisor

Swiss-headquartered hotel group Aman has appointed star tennis player Novak Djokovic as its first-ever global wellness advisor.

Aman Group was founded by Indonesian hotelier Adrian Zecha in 1988. 

Djokovic’s new role is set to develop year-on-year, including (but not limited to) special events for Aman Club and Residence owners, annual hosted wellness retreats, and year-round specially-curated programmes for the guests.

Also read: Novak Djokovic’s brand endorsements, investments, and notable charity work

Djokovic’s advisory role will see him enhance Aman’s guest wellness offering through exclusive programmes and events. It will also incorporate a role with the Aman Essentials brand with focus on future product development and brand extensions pertaining to well-being.

Speaking on the Aman collaboration, Novak Djokovic said: 

“To remain competitive at the highest level, over an extended time period, demands more than skill. Over the years, I have cultivated a comprehensive daily wellness routine, combining mental health, nutrition, and fitness, that has enabled me to achieve sustained success both on the global stage and in my personal life. Sharing those learnings with Aman guests will be both a privilege and a pleasure.”