Categories: Advertising

American Tourister Chose The Easy Way Out

American Tourister has launched a brand new advert with two of its brand ambassadors – Virat Kohli and Cristiano Ronaldo. One might think that the two worked on this ad together but the truth is that the brand simply played with an editing software. To explain things better, let me start from the beginning.

In February 2018, American Tourister launched an ad film with Cristiano Ronaldo and his bright yellow spinner. Ronaldo enters the airport, passes the security check, takes the flight and reaches his destination. All this without leaving his luggage from his sight. The ad ended with Cristiano opening his bag in his hotel room.

Now, last week, American Tourister launched another ad film. In the same clothes, the same setting, with the same extras, Ronaldo is shown at the airport. The ad is cut in between and Virat Kohli’s part is added to match with Ronaldo. Naturally, not once are they shown in the same frame. Only for namesake, they have been brought together in this piece of “advertising”.

The thing is, two separate ads with one sports star each could have worked easily. If the brand really wanted the two men together, it could have come up with a print ad or shot another film with both celebrities.

As an ad critic, I am very disappointed in this move of the brand. Hope they learn a lesson and come back stronger next time.

Staff

Share
Published by
Staff

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

3 hours ago

Mata invests in San Diego FC

New investment for former Spanish star Spanish footballer Juan Mata has been revealed as an…

3 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

11 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

11 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

12 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

12 hours ago