This article contains information regarding the organisations enjoying a strong branding presence across the Argentina men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Argentine Football Association.
Name of the football association: Argentine Football Association (Spanish: Asociación del Fútbol Argentino; AFA)
Also Read – FIFA Men’s World Cup Qatar 2022 Sponsors
The German sportswear giant has been a partner of the Argentine Football Association for 47 years. In July 2011, the two parties announced an extension to their partnership until December 2022.
The Sunchales-headquartered Argentinian Insurance company has been an Official Sponsor of the AFA since September 2012. The partnership allows Sancor to be present in all AFA matches and carry out promotional activities including advertising, events and other press actions. Alongside that, the company aims to provide assistance to support developmental activities of various football teams.
YPF (Yacimientos Petrolíferos Fiscales / English – “Fiscal Oilfields”)
The Buenos Aires-headquartered oil and gas company is a long-time sponsor of the AFA. The partnership allows YPF to carry promotional and commercial activities and support the nation’s biggest sport.
In October 2020, YPF renewed its contract with the AFA until 2025. With the renewal, Lionel Messi became “Official Image of the YPF-AFA sponsorship” and was the face of their commercial, “En Este Suelo Hay Fútbol”.
The 120-year-old Argentinian Wine brand is an Official Sponsor of the AFA from 2018 on a four-year deal.
In May 2021, Socios announced a partnership with the AFA that would see the Argentinian team become the first-ever national side to launch their own fan token ($ARG).
The blockchain-based platform will launch these limited Fan Tokens to the national team’s fans, who could buy/collect them to take part in surveys, exclusive promotions, discounts and experiences.
The American beverage giant also serves as an Official Sponsor to the Argentine Football Association.
The Cyprus-based CFD broker was announced as a Digital Partner of the AFA in April 2020.
The deal is currently set to last until the end of Copa América 2021, with TradeATF holding branding rights across AFA’s digital assets.
The American fast-food giant became a Digital Partner of the AFA in January 2020. The three-year deal provides McDonalds a presence across all of AFA’s digital assets, campaigns and activities involving both men’s and women’s teams.
Produced by the CCUA (Compañía de Cervecerías Unidas Argentina), the German beer brand signed with the AFA in October 2019 on a three-year deal to become an Official Sponsor and a Digital Partner of AFA’s men’s and women’s national teams. The deal ended AFA’s long-term association with Zarate-based pilsner brand, Quilmes.
In April 2018, the AFA announced Yabo Sport, an online casino and betting website, as one of their Regional Sponsors. The move is focused on developing the AFA brand in Asian markets.
The Japanese firm behind the Pro Evolution Soccer video game series signed a partnership with the AFA in December 2020. Konami, who is already a partner of clubs like Boca Juniors, River Plate, Flamengo, São Paulo and Corinthians, helps in the global expansion of the AFA brand as their Official Video Game Partner.
Product of the Coca-Cola group, the bottled freshwater brand became an Official Supplier of the Argentinian National team in April 2013.
The energy drink manufactured and marketed by Coca-Cola is a long-time Official Supplier of the AFA.
The Procter & Gamble-owned razor manufacturer – that had Lionel Messi as its Global Brand Ambassador – has been a long-time Official Supplier of the AFA. Apart from providing its products to the national side, Gillette also offers its customers AFA-themed products.
Buenos Aires-based Argentinian electronics manufacturer has been an Official Sponsor and Supplier of the AFA since June 2007.
During the 2018 FIFA Men’s World Cup qualifiers, Noblex launched a campaign offering full refund on 4K televisions in case Argentina failed to qualify for the World Cup, which at the time was a genuine possibility.