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Argentina national football team sponsors 2023

Argentina national football team sponsors 2024

July 6, 2023

This article contains information regarding the organisations enjoying a strong branding presence across the Argentina men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Argentine Football Association.

Name of the football association: Argentine Football Association (Spanish: Asociación del Fútbol Argentino; AFA) 

Also read: CONMEBOL Copa América 2024 Sponsors

MAIN GLOBAL SPONSORS

Adidas  

The German sportswear giant has been a partner of the Argentine Football Association for 47 years. In July 2011, the two parties announced an extension to their partnership until December 2022.

American Express

OFFICIAL SPONSORS OF THE ARGENTINA NATIONAL FOOTBALL TEAMS

Coca-Cola 

The American beverage giant also serves as an Official Sponsor to the AFA.

Sancor Seguros

The Sunchales-headquartered Argentinian Insurance company has been an Official Sponsor of the AFA since September 2012. The partnership allows Sancor to be present in all AFA matches and carry out promotional activities including advertising, events and other press actions. Alongside that, the company aims to provide assistance to support developmental activities of various football teams.

YPF (Yacimientos Petrolíferos Fiscales / English – “Fiscal Oilfields”)

The Buenos Aires-headquartered oil and gas company is a long-time sponsor of the AFA. The partnership allows YPF to carry promotional and commercial activities and support the nation’s biggest sport.

In October 2020, YPF renewed its contract with the AFA until 2025. With the renewal, Lionel Messi became “Official Image of the YPF-AFA sponsorship” and was the face of their commercial, En Este Suelo Hay Fútbol.

Schneider

Produced by the CCUA (Compañía de Cervecerías Unidas Argentina), the German beer brand signed with the AFA in October 2019 on a three-year deal to become an Official Sponsor and a Digital Partner of the AFA’s men’s and women’s national teams. The deal ended the AFA’s long-term association with Zarate-based pilsner brand Quilmes.

BetWarrior

The Buenos Aires-based Argentine sports betting company was announced as an official of the AFA-affiliated national football teams after agreeing a four-year deal with the AFA in May 2022.

The partnership between BetWarrior and the AFA covers the national teams of Argentina in the following sports: football (both men’s and women’s), futsal and beach football. The deal also includes sponsorship of the Argentine Cup (Copa Argentina AXION energy) and the National Tournament.

Zanella

The Buenos Aires-headquartered Argentine motorcycle and mini truck manufacturer also serves as an Official Sponsor to the Argentina men’s national football team. 

Zanella holds the licence to use images of the team’s players for promotional purposes. The company also runs a pre-game children mascots programme with the AFA for the Argentina men’s national football team’s matches.

Cotti Coffee

In October 2022, Jenny Qian and Charles Lu, former executives of Chinese coffee house chain Luckin Coffee, announced that, post the physical launch of the first location their new coffee house chain venture Cotti Coffee in Fuzhou, the company would become a Regional Sponsor of the Argentina men’s national football team for the duration of the 2022 FIFA World Cup. The deal entailed sale of La Albiceleste-themed Cotti products throughout the course of the tournament alongside co-branded activations. 

In June 2023, the AFA renewed and expanded its deal with Cotti Coffee, making it a Global Sponsor of the Argentina men’s national football team.

Banco Nación Argentina (BNA)

The Buenos Aires-based financial institution was announced as an official sponsor of the Argentina men’s national football team in December 2022 on a two-year deal.

Panini

The Modena-based Italian publishing company also serves as an official sponsor to the Argentina men’s national football team.

Naldo

The Argentine e-commerce platform also serves as an official sponsor to the Argentina men’s national football team.

FourE

DIGITAL SPONSORS

McDonald’s

The American fast-food giant became a Digital Partner of the AFA in January 2020. The three-year deal provides McDonalds a presence across all digital AFA assets, campaigns and activities involving both the Argentina men’s and women’s national football teams.

In January 2023, the AFA signed a new deal with McDonald’s, making it a sponsor of the Liga Profesional de Fútbol, Argentina’s top tier of professional club football.

PedidosYa

The Montevideo, Uruguay-headquartered South America-operating online food delivery service also serves as an official sponsor to the Argentina men’s national football team.

Aerolíneas Argentinas

The Buenos AIres-headquartered Argentina’s flag carrier airline, owned by the Government of Argentina, also serves as a Digital Sponsor to the Argentina men’s national football team.

SmartSoft Gaming

AssistCard

REGIONAL SPONSORS

Yili

The Hohhot, Inner Mongolia-headquartered Chinese dairy products and bottled water brand reached a “strategic cooperation” agreement with the AFA in June 2022, becoming a Regional Sponsor of the Argentina men’s national football team.

PanPan Food

Duelbits

Online betting platform Duelbits was announced as a Regional Sponsor of the AFA to cover the South American countries (except Argentina) in September 2022. The deal covers all national football teams of the AFA.

VVV.Vip

Amul

The Anand-headquartered Indian dairy giant was announced as a Regional Sponsor of the AFA in October 2022. The deal sees players from the Argentina men’s national football team star in Amul’s Shuru hua sab doodh se ad campaign during the 2022 FIFA World Cup broadcast in India.

Mashreq Bank

Headquartered in Dubai, the UAE, Mashreq Bank was announced as a Regional Sponsor of the Argentina men’s national football team in the Middle East and Egypt in December 2022 in a deal set to run until the end of 2023. The partnership entails joint promotional campaigns featuring Albiceleste players.

TATA Gluco+

Gluco+ is a glucose-based drink brand, a part of Indian conglomerate TATA.

Dafabet

Based in Makati, the Philippines, online gambling company Dafabet signed a two-year Regional Sponsorship agreement for the whole of Asia with the AFA in March 2023.

bKash

The Dhaka-based mobile services platform was announced a Regional Sponsor of the Argentina men’s national football team in Bangladesh in May 2023. The partnership entails the two parties promoting “empowerment and financial inclusion through sports” in the country.

Xiaomi India

The Indian division of the Chinese consumer electronics brand was announced as a sponsor of the Argentina men’s national football team in May 2023.

The deal is aimed at offering Indian fans of the team opportunities to win unique experiences and signed memorabilia, while also entailing production of a limited-edition smartphone aimed at celebrating the team’s FIFA World Cup 2022 triumph.

XTrend

The online trading platform was announced as a Regional Sponsor of the Argentina men’s national football team for the Hong Kong, Taiwan, Vietnam Malaysia and Singapore markets in August 2023.

ITC

VBet

Ala

OKVip

OFFICIAL VIDEO GAME PARTNER

Konami 

The Japanese firm behind the Pro Evolution Soccer video game series (now eFootball) signed a partnership with the AFA in December 2020. Konami, which is already a partner of clubs like Boca Juniors, River Plate, Flamengo, São Paulo and Corinthians, helps in the global expansion of the AFA brand as its Official Video Game Partner.

OFFICIAL FAN TOKEN

Socios.com 

Cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, was announced as the Official Fan Token provider of the AFA in 2020.

Via Socios.com, the AFA offers fans of the Argentina national teams a chance to obtain Fan Tokens ($ARG) that allow them to participate in several AFA-organised activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game.

In January 2022, the AFA reportedly cut ties with Socios.com alleging “breaches” of contract, which the latter denied. The situation escalated later in May 2022, when the AFA announced Binance as, among other things, its Official Fan Token provider. The matter, however, was later settled in September 2022, when Socios.com announced a four-year renewal of its partnership with the AFA and confirmed its status as the Official Fan Token provider of the federation.

BUSINESS PARTNER

Mundo Selección

Mundo Selección is an AFA product that is described as a platform dedicated to the fans of the Argentina national football teams. Via Mundo Selección, the AFA is able to offer fans exclusive Albiceleste content, which ranges from training passes to matchday experiences.

Fanatics

OFFICIAL PROVIDERS

Bonaqua 

Product of the Coca-Cola group, the bottled freshwater brand became an Official Supplier of the Argentinian National team in April 2013.

Powerade 

The energy drink manufactured and marketed by Coca-Cola is a long-time Official Supplier of the AFA.

Noblex 

Buenos Aires-based Argentine electronics manufacturer Noblex has been an Official Sponsor and Supplier of the AFA since June 2007.  

During the 2018 FIFA Men’s World Cup qualifiers, Noblex launched a campaign offering full refund on 4K televisions in case Argentina failed to qualify for the World Cup, which at the time was a genuine possibility.

Gillette

Always

Anshuman Joshi

Anshuman Joshi is a senior writer at SportsKhabri with special focus towards all things football. His other interests include languages, world history and some good fiction.

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