The Argentine Football Association (AFA) has expanded its partnership with blockchain and cryptocurrency platform Binance, which will see the latter serve as the Main Global Sponsor of the Argentina national teams.
The new five-year deal will see Binance also serve as the Official Fan Token of the AFA. The AFA will be launching its official fan token with help from Binance. It will be the only official fan token validated by the AFA.
Claudio Tapia, President of the AFA, commented:
“We are very happy to strengthen our relationship with Binance through this important medium-term agreement, which allows us to project actions for five years, work on various projects and establish a work plan that will undoubtedly deliver great results for both parties.
‘For several years we have been significantly increasing AFA’s income and adding leading global brands in their fields. This agreement reinforces that strategy and adds an innovative multinational with a vision important for the future, in a new world like cryptocurrencies and fan tokens, where together we can grow and generate new sources of income for AFA and Pro League clubs. We welcome Binance to the AFA family.”
Maximiliano Hinz, General Director of Binance for Latin America, said:
“Sport is always a powerful means for people to connect with each other and with their passions and, in Argentina, soccer is especially relevant in that regard.
“The partnership with AFA will bring more technology and innovation to the sports industry in the country and its millions of fans and also expand crypto adoption for the benefit of users, the cryptocurrency and blockchain community, and society in general.”
Leandro Petersen, Commercial and Marketing Manager of the AFA, added:
“Soon we will launch the new AFA Fan Token and that will strengthen our bond with the fans of the National Team around the world, in a year as important as this one.”