Arsenal signs new partnership with Deel

Premier League heavyweights Arsenal have announced a new multi-year partnership agreement with global payroll and HR platform, Deel, who is set to become Arsenal’s Official Sleeve Partner, starting from the 2026/27 season onwards. Arsenal’s upcoming kit will have Deel on the sleeve of it with the partnership seeing Deel take up a new role with the team after already serving as the club’s Official HR Platform Partner since December 2025.

Juliet Slot, Chief Commercial Officer, Arsenal, commented,

“Our iconic kit and sleeve is one of the most visible positions in world football, and we’re delighted to be welcoming Deel’s name there after they joined our family earlier this year. Deel will support how we operate as a club as we enter this next chapter in our relationship. All our partnerships play a direct role in delivering our long-term ambition to win major trophies in a financially sustainable way.”  

Alex Bouaziz, Co-Founder and CEO of Deel, added,

“When we partnered with Arsenal last year, we said this was just the beginning. Arsenal and Deel are already working closely together, and the club will be rolling out Deel’s platform across its workforce and HR operations in the coming months. Having our name on one of the most iconic shirts in world football is a proud moment for everyone at Deel, and a reflection of a partnership built on shared global ambition. We’re looking forward to next season and everything still to come.”

*quotation source: www.arsenal.com