PIF joins as Official Tournament Supporter for the FIFA World Cup 2026

The Public Investment Fund (PIF), which is the sovereign wealth fund of Saudi Arabia, has signed a new partnership agreement with FIFA which will see PIF become an Official Tournament Supporter of the upcoming FIFA World Cup 2026. The PIF will be an Official Tournament Supporter in North America and Asia of the FIFA World Cup 2026 with the goal of expanding the game at all the levels, from grassroots to elite competitions along with enabling greater participation in sport by unlocking new opportunities. The partnership will also include PIF’s companies, the Savvy Games Group and Qiddiya City, both of which will work towards delivering fan engagement initiatives and experiences for the football fans. 

The FIFA World Cup 2026 will take place between June 11, 2026 and July 19, 2026 across the United States of America, Canada and Mexico, who will be serving as co-hosts. The tournament will be the first World Cup with a total of 48 teams, moving ahead from the 32-team format and also will be the first time three countries will be hosting the tournament. 

Romy Gai, Chief Business Officer at FIFA, commented,

“We are delighted to have PIF as a Tournament Supporter of this year’s game-changing FIFA World Cup. Together, we look forward to delivering a historic tournament that inspires and unites fans from around the world.The partnership with PIF will help grow our sport across the globe through unlocking new opportunities, fostering innovation and engaging youth, ensuring that millions of young people have the chance to play football and enjoy its many benefits.”

Mohamed AlSayyad, Head of Corporate Brand at PIF, added,

“PIF continues to expand its global footprint in sport, with football at the heart of this growth. This partnership builds on our existing FIFA relationship from last year’s FIFA Club World Cup – and our work with Concacaf – to deliver a positive and lasting impact. PIF continues to accelerate the growth of football globally by expanding access to the game and creating opportunities that benefit players, fans and the wider football ecosystem.”