PIF announced as as Official Tournament Supporter of FIFA World Cup 2026

The Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund, has announced a new partnership with world football–governing body FIFA to become an Official Tournament Supporter of the 2026 FIFA World Cup.

The PIF will be an Official Supporter of the World Cup in North America and Asia, with the goal of expanding the game at all levels — from grassroots to elite competitions — and enabling greater participation in sport by unlocking new opportunities. The partnership will also include PIF companies Savvy Games Group and Qiddiya City, both of which will work towards delivering fan engagement initiatives and experiences for football fans.

Last year, the PIF teamed up with FIFA to serve as an Official Partner of the 2025 Club World Cup.

The 2026 FIFA World Cup will take place between June 11 and July 19, 2026, across Canada, Mexico, and the US. This is the first World Cup to feature 48 teams, up from the 32-team format of previous editions. It also marks the first time three countries are hosting the prestigious quadrennial tournament.

Romy Gai, Chief Business Officer at FIFA, commented:

“We are delighted to have PIF as a Tournament Supporter of this year’s game-changing FIFA World Cup. Together, we look forward to delivering a historic tournament that inspires and unites fans from around the world.The partnership with PIF will help grow our sport across the globe through unlocking new opportunities, fostering innovation and engaging youth, ensuring that millions of young people have the chance to play football and enjoy its many benefits.”

Mohamed AlSayyad, Head of Corporate Brand at the PIF, added:

“PIF continues to expand its global footprint in sport, with football at the heart of this growth. This partnership builds on our existing FIFA relationship from last year’s FIFA Club World Cup – and our work with Concacaf – to deliver a positive and lasting impact. PIF continues to accelerate the growth of football globally by expanding access to the game and creating opportunities that benefit players, fans and the wider football ecosystem.”