Arsenal announce Unagi partnership

Premier League club Arsenal have announced a long-term partnership with Unagi, which will see the Gunners join Unagi’s upcoming fantasy football game, Ultimate Champions.

Ultimate Champions will be a free-to-play cross-league fantasy football game that will let the players create the best XI from real-world players and get points based on their players’ performances in real life. The game will let the users win in-game currency and also buy digital player card NFTs. It will also have two tokens: $CHAMP, a utility token, and $MGC, a contract token.

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Juliet Slot, Arsenal’s Chief Commercial Officer, commented:

“Unagi’s Ultimate Champions represents the next generation of fantasy football gaming. We’re privileged to be the only Premier League club to join the free to play game and bring this brilliant concept to our supporters around the world, giving them the opportunity to apply their global football knowledge and test themselves as football managers.

“Arsenal and Unagi share many of the same values and our collective drive and ambition to be at the forefront of global fan engagement will stand us in good stead as we develop our partnership. We’re looking forward to working together to give our supporters the ultimate gaming experience.“

Remi Pellerin, CEO, Unagi, added:

“We are very proud and excited to welcome Arsenal to Ultimate Champions. Having grown up in London and been a Gooner my entire life, this partnership is particularly special! Arsenal’s young crop of players is perfectly suited to our innovative fantasy game: users will be able to scout for young talent, collect their favourite players’ digital cards, and play with them every week.

“The value of these cards will evolve over time in line with the real performances of each Arsenal player – just like in any fantasy game. Except in Ultimate Champions, you get to keep the cards you collect and play with them season after season.“