Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Associazione Sportiva Roma as their sponsors and partners for the 2025/26 season.
In July 2023, AS Roma announced a partnership with the German sporting goods giant, Adidas, which thus came on board as the Giallorossi‘s official kit supplier on a long-term deal.
The deal marked the return of Adidas as Roma’s kit manufacturer, replacing New Balance. The partnership is valued at approximately €5 million per season. Initially, it placed Roma in Adidas’s second tier of premium teams, before they were upgraded to the elite category ahead of the 2025/26 season.
AS Roma signed a multi-year back-of-shirt sponsorship deal with Auberge Resorts Collection, a luxury hotels and resorts group. The deal officially began in January 2023, initially running for two-and-a-half years.
The partnership entails Auberge Resorts’ logo appearing on the back of the matchday shirts of Roma’s men’s and women’s first teams, as well as their Primavera (youth) teams.
In August 2022, AS Roma announced a partnership with the Toyota Group, which made the internationally renowned automotive brand a Main Global Partner of the club.
As part of the deal, the Toyota Group accompanies Roma both on and off the pitch, with its Toyota branding appearing on the training kits of the men’s and women’s first teams of the club. The Japanese automaker also provides the club with a fleet of electric Toyota and Lexus vehicles, as well as a full range of mobility services through its KINTO brand, which thus serves as the club’s Mobility Service Provider.
In September 2023, Roma inked a sponsorship agreement with Enel, an Italian distributor of energy and gas. Enel thus became the official energy partner of the club.
Enel works with the club on their sustainability goals by providing its range of services and solutions. Its logo is also prominently displayed at the club’s home ground, the Stadio Olimpico. During the Roma men’s team’s domestic home games, the Enel logo is displayed at the pitch-side hoardings at the Olimpico, as well as at the big screens and the pre- and post-match interview backdrops.
Additionally, Enel employees, consumers, and stakeholders, as well as their families, are offered tailored packages for Roma games.
In July 2024, AS Roma entered into a multi-year partnership with EA Sports, the sports video games division of the US multinational video games giant, Electronic Arts.
This strategic alliance entails complete integration of AS Roma, including their men’s and women‘s first teams, into the EA Sports FC (formerly EA Sports FIFA) ecosystem.
In October 2024, AS Roma announced a two-year partnership with Italian telecommunications company TIM. With this deal, the Rome-based company became the matchday shirt sponsor of Roma’s women’s first team.
TIM also fronts the shirts of all Roma boys’ and girls’ junior teams. Collaboration on consumer-focused activities is also part of the agreement.
In August 2023, Roma announced a partnership with HDI Assicurazioni, a multi-business insurance company, which became the club’s Insurance Partner for the 2023/24 season and beyond.
On top of its ongoing partnership with the Roma men’s first team, HDI Assicurazioni also has in place a two-year partnership with AS Roma Women in the insurance category, which is currently set to run until the end of the 2025/26 season.
In February 2024, AS Roma announced a partnership with JD Sports, which made the global sports fashion retailer their Official Retail Partner.
The multi-year agreement, having kicked off on July 1, 2024, enables JD Sports to boost its presence across the Italian football landscape while expanding Roma’s retail network for official clothing across its European outlets.
Roma have in place a sponsorship agreement with the Policlinico Universitario Campus Bio-Medico in Rome, which is thus serving as the club’s Official Medical Partner for the 2025/26 season.
This partnership includes providing medical support to the club for the senior players, youth sector, and staff, while also organising fan-focused health prevention initiatives, such as sports medicine assessments at the Stadio Olimpico. The collaboration also aims to develop new treatment protocols to improve athlete recovery.
AS Roma announced ComAve, a global e-commerce platform, as their new e-commerce partner in September 2024.
The partnership enables ComAve to provide Giallorossi fans with access to exclusive rewards, merchandise, and unique experiences, with the aim of enhancing fan engagement by offering points for activities like shopping and community interaction, which can be redeemed for VIP tickets and signed shirts.
Deco, an Italian supermarket chain and part of the VéGé Group, a major Italian distribution group, was roped in as the official supermarket partner of AS Roma ahead of the 2025/26 season.
In August 2025, Roma announced a partnership with Acqua Minerale Frasassi, a mineral water brand, bringing it on board as their Official Water Partner for the 2025/26 season.
As the Official Water Partner of the club, Acqua Minerale Frasassi enjoys branding exposure at the Stadio Olimpico via the pitch-side LED boards and giant screens during the first team’s home games. Unique initiatives for the match-going fans are also part of the agreement.
In August 2022, Roma announced a partnership with Idealista, a real estate portal for technological development in Italy, bringing it on board as their real estate partner for the 2022/23 season.
The two parties last agreed to a contract renewal in September 2023, which also made Idealista a “Proud Partner” of the club.
As part of the alliance, Idealista receives branding exposure during Roma’s league home games at the Olimpico.
The Campobasso-headquartered Italian food company became the Official Pasta Partner of the club in a multi-year deal in July 2018.
The two parties last renewed their partnership agreement in October 2020.
In May 2025, AS Roma brought Monster Energy on board as their Official Energy Drink Partner.
Apart from branding rights, the partnership entails Monster Energy products being available to both Roma players and the Giallorossi fans in the Olimpico stands. Further collaboration on fan-focused initiatives is also part of the agreement.
Q8, an international subsidiary of Kuwait Petroleum Corporation, became the official fuel partner of the club in September 2023.
The two parties have renewed this association every season since, with the most recent renewal announcement coming in August 2025.
AS Roma signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com in July 2019.
Via Socios.com, AS Roma offer their fans a chance to obtain Fan Tokens ($ASR), which allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold, or won via an augmented reality game.
The Prato-headquartered Italian pharmaceuticals company serves as an Official Technical Partner and Supplier to the club.
The partnership was renewed in January 2019, though the exact nature of the deal beyond the “Official Supplier” designation remained undisclosed.
The Volpiano-headquartered Italian auto part and accessory company serves as an Official Technical Partner of the club.
Apart from branding rights, the partnership entails Sparco offering Roma-themed apparel and accessories to the Giallorossi supporters.
Caffe Vergnano is an Italian company specialising in the production of coffee. It is one of Italy’s oldest coffee producing companies, founded in 1882 in Chieri and based in Santena, Turin.
The company currently serves as the official coffee supplier of AS Roma.
British Formula One team Aston Martin have inked a new multi-year partnership agreement with functional…
The Gujarat Giants will meet a resurgent Mumbai Indians in a crucial game for both…
Reigning Formula One Constructors' champions McLaren Racing have signed a new multi-year partnership with PUMA,…
American Formula One team Haas have announced a partnership expansion with global supplier of advanced…
British Formula One team Williams Racing have recently announced that their Driver Academy member Victor…
American Formula One team Haas have announced a new multi-year partnership agreement with automotive aftermarket…