Aston Martin signs long-term deal with PUMA

PUMA joins as Official Sportswear, Athleisure, and Technical Gear Partner

British Formula One team Aston Martin has announced a new long-term partnership agreement with global sportswear brand PUMA. The partnership is going to be focused on ‘high performance’ and PUMA will join the team as its Official Sportswear, Athleisure, and Technical Gear Partner from the Formula One 2025 season onwards. 

PUMA will provide the team including the drivers with high-performance racewear and footwear designed for ‘peak functionality’and will also work with the team to launch a ‘cutting-edge design with street ready style’. PUMA will also have their branding present on the Aston Martin race car for the 2025 season.

Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team, commented,

“We are excited to welcome PUMA to the Aston Martin Aramco family. This partnership celebrates our shared drive for innovation, speed and precision – values that resonate with fans around the globe. Together, we are shaping a new way for fans to connect with our team, and we are excited to see how this collaboration comes to life in 2025.”

Arne Freundt, CEO, PUMA, added,

“Partnering with the Aston Martin Aramco Formula One Team marks a significant milestone in our long-standing history of motorsport. Just like the team, PUMA is committed to advancing the sport through cutting-edge innovations. We are excited to support Aston Martin Aramco’s success by providing high-performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.”