Aston Martin Aramco F1 Team sign long-term deal with PUMA

Aston Martin Aramco Formula One Team have announced signing a long-term partnership agreement with global sportswear brand PUMA.

The partnership is going to focus on “high performance”, with the German company coming on board as the Official Sportswear, Athleisure, and Technical Gear Partner of the British outfit from next year onward. 

PUMA will provide the Aston Martin drivers with high-performance racewear and footwear designed for “peak functionality”. It will also work with the team to launch a “cutting-edge design with street ready style”. PUMA will also have its branding featured on the Aston Martin race car.

Also read: Aston Martin Aramco F1 Team Sponsors 2024

Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team, commented:

“We are excited to welcome PUMA to the Aston Martin Aramco family. This partnership celebrates our shared drive for innovation, speed and precision – values that resonate with fans around the globe. Together, we are shaping a new way for fans to connect with our team, and we are excited to see how this collaboration comes to life in 2025.“

Arne Freundt, CEO, PUMA, added:

“Partnering with the Aston Martin Aramco Formula One Team marks a significant milestone in our long-standing history of motorsport. Just like the team, PUMA is committed to advancing the sport through cutting-edge innovations. We are excited to support Aston Martin Aramco’s success by providing high-performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.“