Aston Villa extends Levy UK + Ireland deal

10-year extension announced

English football club Aston Villa has announced a new partnership extension with sports and entertainment brand of Compass Group UK & Ireland, Levy UK + Ireland. The 10-year extension will see Levy continue to work with Aston on improving hospitality at Villa Park including introducing new technologies to Villa Park, including self-order units, frictionless kiosks, and self-pour options, all designed to enhance the speed of service and reduce dwell times.

Additionally the deal will also see Villa provide a range of hospitality services for all price points, with the aim of setting benchmark across the Premier League and sporting world.

Chris Heck, Aston Villa President of Business Operations, said,

“We are only as good as the company we keep, and we want best-in-class partnerships. Our collaboration with Levy is exactly that – a true partnership with the best in the hospitality space. We’re incredibly proud of what we achieved together in such a short time frame last summer and are excited to see what we can accomplish over the years to come. Innovation and improvements will continue across Villa Park to cement our status as a world class venue.”

Jon Davies, Chief Executive Officer of Levy UK + Ireland, added,

“We are delighted to extend our partnership with Aston Villa and continue our journey towards a more sustainable future. This collaboration allows us to showcase our dedication to innovation in food, technology, and sustainable practices, all while delivering exceptional experiences for the Villa fanbase.”