Aston Villa Football Club have announced a partnership extension with Levy UK + Ireland, a sports and entertainment brand under Compass Group UK & Ireland.
The ten-year extension will see Levy continue to work with the Birmingham-based club on improving hospitality at Villa Park, their primary home ground, and introduce new technologies to the venue, including self-order units, frictionless kiosks, and self-pour options, all designed to enhance the speed of service and reduce dwell times.
Additionally, the deal will see Villa offer a range of hospitality services for all price points with the aim of setting benchmarks across the Premier League and the sporting world.
Chris Heck, Aston Villa FC’s President of Business Operations, said:
“We are only as good as the company we keep, and we want best-in-class partnerships. Our collaboration with Levy is exactly that – a true partnership with the best in the hospitality space. We’re incredibly proud of what we achieved together in such a short time frame last summer and are excited to see what we can accomplish over the years to come. Innovation and improvements will continue across Villa Park to cement our status as a world class venue.“
Jon Davies, Chief Executive Officer of Levy UK + Ireland, added:
“We are delighted to extend our partnership with Aston Villa and continue our journey towards a more sustainable future. This collaboration allows us to showcase our dedication to innovation in food, technology, and sustainable practices, all while delivering exceptional experiences for the Villa fanbase.“
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