Aston Villa FC and Red Bull team up

Aston Villa Football Club have signed a partnership agreement with Austrian energy drink giant Red Bull ahead of the 2025/26 season.

The deal makes Red Bull the Official Energy Drink Partner of Villa’s men’s and women’s teams. Red Bull will thus enjoy a branding presence during matchdays and training sessions, as well as host various fan engagement activities for fans of the Villans throughout the season. 

Adrian Filby, Chief Commercial Officer, Aston Villa FC, commented:

“We are delighted that another huge, global brand has joined our family of partners. Red Bull’s global outlook chimes with our own ambitions for growth and we are thrilled that we now have the opportunity to work with them to not only benefit our teams on the park and the training pitch but also to provide our supporters with unique experiences.“