Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across AFC Bournemouth’s physical and digital assets as their sponsors and partners for the 2022-23 Premier League season.
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PRINCIPAL PARTNERS
Cazoo
Aston Villa added Cazoo as their new Principal Partner in a two-year deal worth £12m in June 2020. The London-based online car retailer replaced Asian betting company W88 as the front-of-shirt sponsor for the Villains’ matchday kits.
Cazoo was confirmed as Villa’s principal front-of-matchday-shirt sponsor for a third year running ahead of the 2022-23 season.
Castore
In May 2022, it was announced that Manchester-headquartered sportswear brand Castore would replace Kappa as Villa’s kit supplier and Principal Partner in a multi-year deal starting with the 2022-23 season. The deal sees Castore supply match apparel, training and leisure wear to Villa’s senior and academy teams (both men’s and women’s).
Kaiyun Sports
The Asian betting brand was announced as a Principal Partner of the club as well as the Official Sleeve Partner for their matchday shirts in August 2022 in a deal set to cover the entirety of the 2022-23 season.
OFFICIAL PARTNERS
Homeserve
The Brierley Hill, West Midlands-based furniture and mobility repair specialist was announced as an Official Partner of the club in July 2022. Apart from branding rights, the deal also entails Homeserve offering its customers AVFC-themed exclusive experience opportunities.
Gym+Coffee
The Ireland-based athleisure clothing brand was announced as an Official Partner of Aston Villa Women’s Football Club in June 2022.
Luke 1977
Despite having been replaced by Kappa as the club’s official kit supplier, Birmingham-based Luke 1977 remains the official formalwear partner for the Premier League club, providing off-the-pitch formal wear for the team’s players and non-playing staff members.
Heineken
Heineken first partnered with Villa from 2010 to 2013. The two resumed their partnership when the Dutch brewing company was announced as the club’s Official Beer & Cider Partner back in June 2016.
Apart from branding rights, the deal includes pouring rights for Heineken’s leading cider and beer brands at Villa Park, the club’s home ground. These brands include Strongbow, Bulmers, Heineken® and Foster’s.
Monster Energy
The American energy drinks company was announced as Villa’s Official Energy Drinks Partner in August 2021 on a two-year deal, further strengthening its presence in the British market.
Socios.com
Villa signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in August 2021 to launch their own Fan Token.
As the Official Fan Token Partner of the club, Socios.com helps Villa offer their fans a chance to obtain Fan Tokens ($AVL) that will allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game (‘Token Hunt’).
eToro
The Israeli social trading and multi-asset brokerage company was first announced as Villa’s Official Trading Partner in August 2019. The club renewed this deal in August 2021.
Aston University, Birmingham
Aston University is the Official UK University Partner for Aston Villa. In September 2019, the two partnered up to launch “Villa Vision” – initiated by the Optometry School at Aston University and funded by the Premier League and the Professional Footballers’ Association, aiming to raise awareness about the importance of eye health in schools and community settings.
Cadbury
The Mondel?z-owned, Uxbridge-based confectionery giant was announced as an Official Partner of Aston Villa Women’s Football Club in December 2020.
Aside from branding rights, the deal sees Cadbury support several Villa initiatives, particularly the Students of the Game Programme, which is, in partnership with Aston University, aimed at providing women “opportunities to play at the highest standard whilst developing viable career paths for their respective future”. Cadbury also supports Villa’s Women’s Leadership Programme by “providing lectures, course partnerships and access to resources for the squad who have not enrolled in a higher education qualification but are eager to develop their own unique dual-career pathways”.
Duelbits
The online crypto casino and sportsbook was announced as AVFC’s Official European Betting Partner in August 2022, granting the former pitch-side LED branding rights at Villa Park.
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OFFICIAL CHARITY PARTNERS
Acorns Children’s Hospice
The UK-based charity, supporting children across the West Midlands region and South West England, has been working with Villa since 2006. Acorns had its logo featured on the Villa kits between 2008 and 2010 and has currently been serving the club as an Official Charity Partner since the 2019-20 season.
Birmingham Children’s Hospital Charity
The Birmingham-based specialist children’s hospital, along with Acorns Children’s Hospice, was announced as an Official Charity Partner of the club in August 2019. The deal sees Villa raise awareness regarding the charities’ work as well as “drive recruitment of volunteers” for them.
