Here are the sponsors for Spanish top-flight team Athletic Bilbao.
MAIN SPONSORS
New Balance – The American sportswear brand serves as the official kit supplier to the club since the 2017-18 season, when it replaced fellow American brand Nike. Reportedly worth €3.5m per season, the deal currently runs until the end of the 2022-23 season.
Kutxabank – The Bilbao-headquartered Spanish bank serves as a Main and principal front-of-shirt sponsor of the club since the 2015-16 season, when it took over the role from Spanish oil and gas company Petronor.
PREMIUM SPONSORS
Following are the organisations that enjoy a branding presence across Athletic Bilbao’s digital and physical assets as a Premium Sponsor – the second tier of the club’s sponsorship portfolio.
San Miguel Brewery – The Philippines-based brewery is a long-time Premium Sponsor of the club, and produces exclusive club-branded bottles for the fans.
Coca-Cola – Established in Spain since 1953, the American soft drinks giant also serves as a Premium Sponsor to Athletic Bilbao. The two collaborate over several marketing campaigns, with Coca-Cola products made available during Athletic’s events.
AOA Sports – The sports infotainment and data services company signed a two-year deal with Athletic Bilbao to become their Asian regional exclusive partner and a Premium Sponsor in April 2020. The deal is aimed at increasing the club’s brand image in Asia.
IMQ (Igualatorio Médico Quirúrgico) – IMQ is a private medical services and insurance provider headquartered in Bilbao. It serves as the club as their official medical insurer.
Petronor – Athletic Bilbao has been long-time partners with Petronor. The Bilbao-headquartered oil and gas company used to be the front-of-shirt sponsor on the club’s matchday kits between 2008 and 2015. Currently, it remains listed on the club’s website as a Premium Partner and works with the club to help them achieve their sustainable development goals.
OFFICIAL SPONSORS
Following are the organisations that enjoy a branding presence across Athletic Bilbao’s digital and physical assets as an Official Sponsor – the third tier of the club’s sponsorship portfolio.
Euskaltel – Owned by Kutxabank, the Derio-headquartered Spanish telecom company serves as the technological provider and an Official Sponsor to Athletic Bilbao’s first team since 2013. It also serves as the front-of-shirt sponsor on the matchday kits of the club’s women’s team.
B the Travel Brand – B the Travel Brand is a premium travel agency based in Palma, Majorca. Apart from managing the club’s travels, B also offers exclusive engagement opportunities to their fans.
BBK (Bilbao Bizkaia Kutxa) – BBK is a Bilbao-headquartered private savings bank and the majority shareholder of Kutxabank (57%), listed as an Official Sponsor of Athletic Bilbao on their website. The bank has worked with the club in different capacities since 1992.
EA Sports – EA Sports serves an Official Sponsor and Video Game Partner to Athletic Bilbao. The deal sees EA hold exclusive rights to feature Athletic’s licensing, that includes real-life likeness of players, kits and stadium, in its annual FIFA release.
OFFICIAL SUPPLIERS
Following are the organisations that enjoy a branding presence across Athletic Bilbao’s digital and physical assets as an Official Supplier.
Alzola Basque Water – Headquartered in Elgoibar, Gipuzkoa, Alzola is a bottled mineral water brand that serves as an Official Supplier to the club. Alzola joined the Red Cross RESPONSE Plan, a solidarity initiative dedicated towards the fight against COVID-19, in April 2020.
My Embassy Bilbao – My Embassy is a clothing brand based in Bilbao that serves as an Official Supplier to the club since March 2020. My Embassy provides bespoke formalwear to the players and staff of the men’s first team for their trips.
Bai&By – Bai&By is a Bilbao-based language school that offers courses for English and Basque. As per their partnership with Athletic Bilbao, Bai&By offers exclusive discounts on its courses to the club’s socios and their direct family members.
FullGas – FullGas is a supplement and vitamin-based products manufacturer and distributor based in Astigarraga, Gipuzkoa. The company works with the club to provide bespoke nutrition-based solutions for the players.
BMW Lurauto Bizkaia – Lurauto Bizkaia is a licensed dealer of BMW cars based in Biscay. Since November 2019, Lurauto supplies the club’s player and staff with fully electric vehicles as part of the sustainable initiatives.
SKFK – SKFK is an ethical women’s fashion brand based in Lezama, Bizkaia. The brand supplies bespoke streetwear and formalwear dresses to Athletic Bilbao’s women’s team’s players and coaching staff since January 2020. SKFK’s ethical code of making dresses with sustainable materials further advances Athletic’s eco-friendly goals.