Following are the organisations serving as sponsors and brand partners to Indian Super League club ATK Mohun Bagan and enjoying a strong branding presence across their physical and digital assets.
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The sports news portal of the Limassol-based sports betting company was announced as the Principal Sponsor of the club in July 2022 on a two-year deal.
Also Read – Indian Super League (ISL) Sponsors 2022-23
The Kolkata, West Bengal-headquartered steel-based construction equipment manufacturer has served as an Associate Sponsor to the club as well as one of their official matchday-shirt-chest sponsors (below shirt collar) since the 2020-21 season.
The Kolkata-based cement manufacturer was announced as an Associate Sponsor and the one of the official matchday-shirt-chest sponsors of ATKMB (on the front, opposite to the club’s crest) in November 2020.
MP Birla Cement was previously a partner of Mohun Bagan in the I-League as well, serving them as a sponsor from 2017 to 2020.
The Indian division of the Jeff Bezos-owned multinational giant also serves as an Associate Sponsor to the club.
The CESC is an Indian electricity generation and distribution company headquartered in Kolkata. It is owned by the RP-Sanjiv Goenka (RPSG) Group and is Chaired by Sanjiv Goenka himself. The RPSG Group also owns a majority stake in ATKMB.
The RPSG Group connection sees the CESC serve as an Associate Sponsor to the club. Having served as the sleeve sponsor for their matchday kits in the 2020-21 season, the company serves as ATKMB’s back-of-matchday-shirt sponsor for the 2022-23 season.
The New Taipei City, Taiwan-headquartered global technology company also serves as an Associate Sponsor to the club.
Gigabyte is serving as ATKMB’s back-of-matchday-shirt sponsor for the 2022-23 ISL season. The deal also sees the club partake in the company’s Make Earth Green Again campaign, which has been running since 2017.
Also Read – ATK Mohun Bagan FC Sponsors 2021-22
The Jalandhar, Punjab-headquartered Indian sports equipment manufacturer was announced as the official Kit Partner of the club in November 2020, ahead of the 2020-21 ISL season.
The Navi Mumbai-headquartered apparel merchandise brand serves as the official Fan Wear Partner to the club. Apart from branding rights, the deal sees Shop The Area produce club-themed merchandise that can be bought from its online store.
Reliance Foundation Youth Sports (RFYS) is the sporting wing of the Reliance Foundation, which in turn is a wholly-owned non-profit arm of Mukesh Ambani’s Reliance Industries.
As the Grassroots and Youth Development Partner of ATKMB, RFYS works with the club over several grassroots-level community projects to get people involved in the game of football.
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