Club Atlético de Madrid have signed a multi-year partnership agreement with Italian fashion brand AlphaTauri.
AlphaTauri, Red Bull’s premium fashion brand, comes on board as a sponsor of the Spanish football club and will provide apparel to their men’s and women’s first teams as well as reserve team Atleti B until June 2027.
Red Bull itself teamed up with Atleti earlier this year.
On the partnership, Óscar Mayo, Chief Revenue and Operating Officer, Atlético Madrid, commented:
“We’re delighted to strengthen our relationship with Red Bull and to explore new avenues with them, this time through their fashion brand, AlphaTauri, which will kit out our first teams and our men’s B team. It shows that when a partner shares your spirit and ambition, barriers disappear and new opportunities for collaboration multiply.“
Karl-Heinz Lauterbach, CEO of AlphaTauri, said:
“As a brand, we don’t follow trends. We design for longevity, clarity and function. Atlético de Madrid represents these same values in sport. Together, we’re setting a new standard.“
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