Football News

Atlético Madrid rope in WhaleFin as shirt sponsor

The Spanish club have announced the cryptocurrency trading platform as shirt sponsor.

LaLiga side Atlético de Madrid have announced cryptocurrency exchange platform WhaleFin as their new principal shirt sponsor. The five-year deal is reported to be worth €40 million a year. The deal will see WhaleFin replace Plus500 as the main shirt sponsor from the 2022/23 season onwards. Plus500 has been with Atlético de Madrid since 2015, and its current deal, which expires in June 2022, will not be renewed. 

Amber Group’s brand WhaleFin was founded in 2017 and is based out of Hong Kong. WhaleFin was valued at over €2.8 billion following a valuation in March 2021. 

Aside from bringing WhaleFin onboard, the Spanish club have a busy summer ahead when it comes to sponsorship deals. Atlético are reported to be in talks with Hyundai to extend their sleeve sponsorship, while their partnership with Chinese conglomerate Wanda Group, which has naming rights to the Spanish club’s home ground, is also set to expire in June 2022. 

Aditya Chaudhuri

Recent Posts

South Africa vs India 1st T20I: Preview and Predictions

Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…

22 mins ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

4 hours ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

21 hours ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

22 hours ago

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…

1 day ago

UEFA Champions League 2024/25 Gameweek 4 Review Part-1

Day 1 of UEFA Champions League Gameweek 4 had plenty in store for us. In…

1 day ago