The Spanish club have announced the cryptocurrency trading platform as shirt sponsor.
LaLiga side Atlético de Madrid have announced cryptocurrency exchange platform WhaleFin as their new principal shirt sponsor. The five-year deal is reported to be worth €40 million a year. The deal will see WhaleFin replace Plus500 as the main shirt sponsor from the 2022/23 season onwards. Plus500 has been with Atlético de Madrid since 2015, and its current deal, which expires in June 2022, will not be renewed.
Amber Group’s brand WhaleFin was founded in 2017 and is based out of Hong Kong. WhaleFin was valued at over €2.8 billion following a valuation in March 2021.
Aside from bringing WhaleFin onboard, the Spanish club have a busy summer ahead when it comes to sponsorship deals. Atlético are reported to be in talks with Hyundai to extend their sleeve sponsorship, while their partnership with Chinese conglomerate Wanda Group, which has naming rights to the Spanish club’s home ground, is also set to expire in June 2022.
McLaren Racing have announced a new partnership with Japanese motorcycle and passenger car wheel manufacturer,…
Premier League giants Arsenal have announced a new multi-year deal with security provider, ADT, who…
French Formula One team Alpine has announced a partnership renewal with Argentine e-commerce company &…
MotoGP has announced a multi-year partnership with ticket and hospitality packages brand, Quint, who will…
The Hundred franchise Birmingham Phoenix have announced a new partnership with footwear brand Skechers, which…
The PGA TOUR has announced a new multi-year partnership with SPF-first skincare brand Supergoop!, who…