Australian Open renews Emirates deal

The Australian Open has announced signing a multi-year partnership renewal agreement with Emirates, which will see the UAE flag carrier remain the Official Airline of the Grand Slam until 2029.

The partnership will also “extend outside the event” to have more impact on the local communities in need. Emirates will join forces with the Australian Tennis Foundation to launch the “Force for Good” programme, which will see Emirates invest AU$2.25 million over five years to “inspire brighter futures for disadvantaged children and young people through tennis.”

Additionally, Emirates and the Australian Open will also continue to work on a host of unique tennis experiences for the fans, with Emirates continuing to partner with the AO Ballpark. 

Also read: Australian Open Sponsors

Craig Tiley, Australian Open Tournament Director and Tennis Australia CEO, said:

“We are delighted to continue our longstanding partnership with Emirates, which has been a cornerstone of the Australian Open and Tennis Australia for more than a decade. This renewed commitment reinforces the vital role Emirates plays in connecting our players, people and events to the rest of the world. We are especially pleased to announce the new Emirates’ Force for Good initiative, which alongside the Australian Tennis Foundation, will provide opportunities and support for disadvantaged young people across the country.“

Vicki Reid, Executive Director, Australian Tennis Foundation, added:

“We are excited to join forces with Emirates to support social impact initiatives across Australia. The multi-year partnership will uplift and support tens of thousands of disadvantaged young people  through the power of tennis.“

Barry Brown, Emirates’ Divisional Vice President Australasia, said:

“Our five-year renewal with Tennis Australia on top of an existing decade-long partnership is another demonstration of Emirates’ longstanding commitment to Australia, in line with almost three decades of service since our inaugural flight to Melbourne. We’re proud to work with Tennis Australia to connect incredible players to fans both globally and on the ground in Australia. The Australian Open is an event that sits at the cornerstone of Australia’s sporting calendar, and we are excited to provide fans with unique experiences for the next edition and in the years ahead.“