Tennis Australia has announced the return of Jacob’s Creek as the Official Wine Partner of the Australian Open.
As per the agreement, for the 2026 edition of the Grand Slam, Jacob’s Creek will launch a wine bar at Garden Square, offering specially curated wines to the fans at the venue. The two parties will also work on co-branded activations across the country.
Jacob’s Creek was previously a partner of the Australian Open between 2009 and 2018.
Cedric Cornelis, Chief Commercial Officer, Tennis Australia, said:
“Jacob’s Creek is synonymous with connection, celebration and the Australian way of life. We’re delighted to welcome them back to the Australian Open. Fans can look forward to raising a glass of one of Australia’s most loved wines as part of their AO experience, in what promises to be an incredible Australian Open.”
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