Tennis Australia has inked a multi-year partnership deal with Italian tyre manufacturer Pirelli, roping it in as the Official Tyre Partner for the Australian Open ahead of its 2025 edition.
As per the agreement, Pirelli will gain prominent branding presence across the event as it looks to reach out to wider audiences through the Grand Slam’s global platform.
The 2025 Australian Open, scheduled to be held between January 12 and 26, will be played out in its entirety at the iconic Melbourne Park.
Jannik Sinner and Aryna Sabalenka are coming into this year’s first Grand Slam as the defending men’s and women’s champions, respectively, from last year, while India’s Rohan Bopanna heads into the 113th edition of the Australian Open as the defending men’s doubles champion alongside Australia’s Matthew Ebden.
Also read: Australian Open 2025 Sponsors
Cedric Cornelis, Tennis Australia’s Chief Commercial Officer, commented:
“We are very pleased to announce Pirelli as the Official Tyre Partner of the Australian Open. Pirelli is synonymous with innovation and performance, making it a great fit for one of the world’s premier tennis events. We are delighted that Pirelli has chosen the Australian Open to mark its first investment in a Grand Slam.”
Andrea Casaluci, CEO of Pirelli, added:
“For Pirelli, the Australian Open represents a very important opportunity for visibility because of the great interest in tennis at the global level. In particular, the sponsorship will help increase awareness of our brand in Australia which is a market with a high concentration of prestige cars. Precisely in Melbourne, home of the tournament, in 2019 we opened a Pirelli P Zero World, our flagship store model currently present in only four other cities in the world.“
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