Following are the organisations acting as official sponsors and brand partners of the Australian Open (AO) for its 2025 edition, thus enjoying a strong branding presence across the tournament’s physical and digital assets.
KIA
South Korean automotive manufacturer KIA has been a longstanding partner of the Australian Open, having been a partner of the Grand Slam for over 20 years.
The two parties last announced the extension of their agreement in January 2023 for a further five years, which will see this collaboration last till 2028. This extension was seen as the biggest sports sponsorship deal in Australian history.
As part of the deal, KIA provides a fleet of 100 cars to the Australian Open for players, officials, VIPs, and media personnel. In addition, KIA hosts events for customers to experience electric vehicles, including an exhibition of its entire lineup.
Rolex
Swiss luxury watch manufacturer Rolex has been the Official Timekeeper and Associate Sponsor of the Australian Open since 2008 and continues to partner with all four Grand Slam tournaments.
The company’s association with tennis began over 40 years ago, and it continues to serve in the aforementioned capacity at the Australian Open.
Luzhou Laojiao
The Chinese liquor brand became an official sponsor of the Australian Open in October 2018 in what was considered the biggest Chinese sponsorship deal in the tournament’s history at the time.
Besides branding rights, the deal entails making Luzhou Laojiao products available throughout AO matches and other events.
A five-year extension agreement between the two parties was announced in December 2023, and so the brand continues enjoying branding exposure through the “Winning Moments” series and the 1573 arena.
Emirates
The UAE flag carrier has been the Official Airline of the Australian Open since first coming on board in 2015. The company has committed to its relationship with tennis by sponsoring three of the four Grand Slams.
In December 2024, the Australian Open renewed its partnership with Emirates, which will see the latter remain the Official Airline of the AO until 2029.
The partnership now also extends “outside the event” to have more impact on the local communities in need. Emirates is to work with the Australian Tennis Foundation to launch the “Force for Good” programme, via which it has pledged to invest AU$2.25 million over five years to “inspire brighter futures for disadvantaged children and young people through tennis.”
ANZ
The multinational banking and financial services company headquartered in Melbourne, Australia and New Zealand Banking Group Limited (ANZ) has served as an official partner of the Australian Open since 2010.
The partnership has seen Tennis Australia and ANZ come together and give away 200,000 tennis racquets to first-year school children in order to encourage them to take up the sport.
Aperol
Tennis Australia announced a multi-year deal with Campari Australia in December 2023, which made Aperol the Official Aperitif of the tournament starting with its 2024 edition.
This agreement made Aperol the Official Aperitif for the Australian Open 2024, the Brisbane International, the United Cup, the Adelaide International, and the Hobart International.
Aperol has returned to the Australian Open for its 2025 edition and will be available at the Terrazza Aperol in the heart of the Grand Slam Oval for fans to enjoy.
Bondi Sands
The Melbourne-headquartered Australian self-tanning brand became the Official Sunscreen Partner of the Australian Open in December 2020, ahead of its 2021 edition.
Bondi Sands uses global branding exposure to promote its “Sport SPF50+ Sunscreen”. The product is also made available to the spectators across courts during AO matches. In 2022, Bondi Sands announced the Bondi Sands Beach Tennis Court for fans to enjoy the tennis action.
The two parties announced a multi-year extension of their agreement in January 2024. Apart from the Australian Open, Bondi Sands also acts as the Official Sunscreen Partner of the Brisbane International, the Adelaide International, the Hobart International, and the United Cup.
Canadian Club
The Canadian whisky brand acts as the official dark spirits sponsor of the Australian Open.
Besides branding rights, the deal entails making Canadian Club drinks available throughout the tournament across all events, also enjoying activations at the Grand Slam Oval, the AO Hilltop at Birrarung Marr, the Western Courts, Rod Laver Arena, and John Cain Arena.
Having first come on board in 2014, Canadian Club last announced a multi-year extension of its partnership with the AO in January 2024.
Chemist
The Australian pharmacy retailer has been the official pharmacy partner of the Australian Open since November 2019.
The deal sees Chemist Warehouse operate an AO-branded store onsite during the tournament, offering wellness and beauty products to tennis fans.
In January 2023, the two parties announced a three-year renewal of their partnership.
Chubb
The global insurance company has been the Official Insurance Partner of the Australian Open since November 2019. An extension of this agreement was announced in January 2023 for a three-year period, meaning the collaboration is currently set to conclude with the 2025 Australian Open.
City of Melbourne
The local government council of central Melbourne also enjoys a strong branding presence across the AO’s physical and digital assets, Melbourne being the host city for the tournament.
CyberCX
Australian cyber security services firm CyberCX was announced as the Official Cyber Security Partner of the Australian Open in December 2022.
Besides branding rights, the partnership entails CyberCX providing Tennis Australia with its cyber security services to secure the technology underpinning the Australian Open.
An extension of the agreement between the two parties was announced in December 2024, ahead of the 2025 edition of the tournament.
Dunlop
Dunlop has been the Australian Open’s official match ball provider since the tournament’s 2019 edition. In January 2023, A five-year renewal agreement was signed, to run from 2024 till 2028.
As part of the deal, Dunlop works with Tennis Australia on several grassroots initiatives.
Infosys
The Indian IT consulting firm serves as the digital innovation partner to the Australian Open since its 2019 edition. Infosys provides AO analytics and innovative solutions, employing AI-, VR-, and AR-based technologies to enhance the overall fan experience.
The two parties last renewed their partnership in December 2021 in a deal that is set to run until 2026. The current deal expands upon the previous agreement and sees the two working on “enhanced broadcast statistics to increase fan engagement”, “new innovations for fans, players, and the media”, “driving the digital experience vision”, and “inclusivity and greater access to the underprivileged and grassroots community”.
Life-Space
Australian probiotics brand Life-Space announced a multi-year partnership with the Australian Open in November 2022, coming on board as its Official Health Supplement Partner.
The partnership sees Life-Space enjoy on-court virtual signage and host the Life-Space Probiotics Activation on the Western Berm near Margaret Court Arena.
Luckin Coffee
In January 2024, Asian coffee retailer Luckin Coffee was announced as the Official Coffee Partner of the Australian Open in China and southeast Asia on a multi-year basis.
As part of the deal, Luckin Coffee gains visibility through virtual signage at the Australian Open. It also carries out giveaways for a co-branded product during the competition.
Marriott Bonvoy
Part of the American multinational hospitality company Marriott International, Marriott Bonvoy is a travel loyalty programme. It was announced as the Official Hotel Partner of the Australian Open in November 2021 on a multi-year deal.
In November 2024, the partnership was further extended to a multi-year deal. Marriott Bonvoy returned as the Official Hotel Partner for the Australian Open, while also covering the official lead-in tournaments: the United Cup, the Hobart International, the Brisbane International, and the Adelaide International.
Apart from branding rights, the deal entails Marriott Bonvoy providing accommodation for “the biggest names in tennis” in its array of five-star hotels. The partnership also entails packages that give members exclusive access to money-can’t-buy events and experiences, like premium viewing tickets across marquee matches for both women’s and men’s finals as well as access to Marriott Bonvoy’s private hospitality suite. Opportunities to experience exclusive tennis clinics and events with tennis legends and trophy photo opportunities are also part of the agreement.
Mastercard
The multinational financial services corporation has served as the official payment partner to the Australian Open since its 2017 edition.
Besides branding rights, the deal sees Mastercard offer exclusive fan experience opportunities to its customers.
The two parties last renewed their partnership in November 2019 in a “multi-year” agreement.
In 2022, the two launched exclusive AO travel experiences for Mastercard holders.
Peroni
The AB InBev-owned Italian brewery became the official beer brand of the Australian Open in January 2021.
Apart from branding rights, the deal entails Peroni operating an Italian-themed bar at AO hospitality areas.
In January 2024, Asahi Beverages renewed its association with the Australian Open in another multi-year agreement, which entailed Peroni Nastro Azzurro returning as the Official Beer of the Australian Open.
Piper-Heidsieck
The Reims-based French champagne house has been the Official Champagne of the Australian Open since its 2019 edition.
Apart from branding rights, the partnership entails Piper-Heidsieck operating a Champagne House at Grand Slam Oval in Melbourne, with pouring rights granted for other AO venues as well.
The two parties renewed their partnership in December 2024, which will see Piper-Heidsieck remain the Official Champagne of the Australian Open till 2027.
Ralph Lauren
New York–based fashion company Ralph Lauren has acted as the AO’s official outfitter since its 2021 edition.
Apart from branding rights, the deal entails Ralph Lauren providing bespoke outfits for the tournament’s on-court officials. These outfits are made from yarn procured from recycled plastic bottles to promote the company’s sustainability objectives.
In December 2021, it was confirmed that the Ralph Lauren partnership would continue for the AO’s 2022 edition. The partnership was extended furthermore, with Ralph Lauren returning as the Official Outfitter for the 2023 and 2024 AO editions.
In October 2024, Ralph Lauren renewed for a fifth consecutive year to return as the Official Outfitter of the Australian Open for its 2025 edition.
Safety Culture
A provider of inspection solutions, Safety Culture is a software company based out of Sydney, New South Wales. It was announced as the Official Workplace Operations Partner of the AO in December 2021.
As per the deal, apart from branding rights, Safety Culture’s software is integrated across all AO operations.
The two parties decided to extend their agreement for the 2023 edition. Safety Culture was also listed in the same capacity on the AO website the following year and has returned as the Official Workplace Operations Partner for its 2025 edition.
Somersby
Asahi Beverages brand Somersby Cider acted as the Official Cider Partner of the Australian Open 2023 for the first time after an announcement in January 2023. It remained on the roster for 2024 as well.
Apart from branding rights, the deal entails making Somersby products available across AO venues.
In January 2024, Asahi Beverages renewed its association with the Australian Open with multi-year agreement, thus confirming Somersby as the tournament’s Official Cider Partner for its 2025 edition.
Squealing Pig
Australian vineyard Squealing Pig also acts as an Official Partner of the tournament, having first come on board in 2022.
As part of this partnership, the brand also works on the “Summer of Love” activation to champion LGBTQIA+ athletes, performers, and diversity.
Yonex
The Japanese sports equipment manufacturer has been the Official Stringer of the Australian Open since 2016.
Apart from branding rights, the deal entails Yonex providing racquet stringing services over the course of the tournament.
In September 2018, Yonex extended its partnership with the Australian Open following a multi-year agreement. In January 2024, it was announced that Yonex would continue to serve the Grand Slam in the aforementioned capacity.
ABC Bullion
Marrickville-based precious metal artisans ABC Bullion has been listed as an official partner for the 2025 Australian Open on its official website. Previously, it served as the tournament’s official precious metals partner in 2022 and crafted that year’s set of trophies.
Louis Vuitton
The Australian Open announced its partnership with French luxury brand Louis Vuitton in December 2023, roping it in as the Official Trophy Trunk provider for its 2024 edition.
As part of the deal, Louis Vuitton produced two Official Trophy Trunks for the 2024 Australian Open. It remains listed as an official AO partner on its official website ahead of its 2025 edition.
Google Pixel
The Australian Open announced its partnership with Google Pixel in January 2024, with the latter coming on board as the Official Smartphone and Official Camera of the competition.
As part of the deal, the AO social media team captures moments of the tournament through the lens of Pixel devices. In 2024, Pixel also introduced young Australian tennis sensation Rinky Hijikata as its brand ambassador.
Visit Victoria
Visit Victoria, the official site for the state’s tourism, is listed as an official partner of the Australian Open on its official website. One can browse through the Visit Victoria website to learn about the various activities in store when visiting Victoria.
EZZ
EZZ Life Science Holdings announced a three-year sponsorship deal with the Australian Open in September 2024 with the aim of extending its reach to Chinese and southeast Asian tennis fans. EZZ is a health and wellness company based in Australia which focuses on nutraceuticals.
Apart from branding rights, the partnership also entails EZZ offering prize package, including a trip for two to the Australian Open apart from product giveaways and promotional activities aligned with the Grand Slam, hoping to enhance direct consumer interaction and drive product sales.
Haier
In December 2024, the Australian Open signed a multi-year sponsorship agreement with Haier, a Chinese multinational home appliances and consumer electronics company.
As part of the deal, set to run until 2027, Haier collaborates with the Australian Open to showcase its high-end technology by improving fan experience with household appliances, including kitchen, laundry, and climate control systems. In addition to online promotions, Haier also provides brand experience through on-site activations, while also providing support to grassroots tennis across Australia.
Grey Goose
Premium vodka brand Grey Goose signed a multiyear deal with the AO in December 2024 to become its Official Vodka Partner starting with its 2025 edition.
This partnership is set to debut the Grey Goose Lemon Ace—a signature cocktail created exclusively for the Australian Open event. Grey Goose has also named Nathan Broad and Tayla Damir as its official brand ambassadors for the 2025 AO.
Red Bull
Global energy drink brand Red Bull tied up with the Australian Open in January 2025 to bring Red Bull Bassline, a high energy tie-break tournament, to Rod Laver Arena. This collaboration is part of a drive to expand the entertainment offerings and attract younger audiences.
waterdrop
The Australian Open announced a multi-year partnership with waterdrop in October 2024.
As the official bottle partner of the AO, the hydration company is to provide reusable stainless-steel bottles to players, their teams, and employees at the Australian Open.
In addition to providing water bottles, waterdrop is set be on-site to offer fans a variety of personalised bottles, samples of the latest Microdrink hydration cubes, and memorable experiences through meet-and-greets with waterdrop ambassadors.
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