Aditya Chaudhuri

The Union of European Football Associations (UEFA) has announced a renewal of its partnership with online travel platform Booking.com.

Leeds United Football Club have announced an extension of their partnership with Asian sports bookmaker 8Xbet.

Wolverhampton Wanderers Football Club, commonly known as Wolves, have announced a renewal of their partnership with NEO.

Burnley Football Club have teamed up with domestic abuse support charity Safenet alongside their charity arm, Burnley FC in the Community.

Sunderland Association Football Club have announced a multi-year partnership with Shuffle, a crypto casino and sports betting platform.

LaLiga, collectively the top two divisions of men’s professional club football in Spain, has announced a strategic partnership with French media company Canal+ with the goal of working on anti-piracy initiatives across almost 50 countries. The partnership, covering Europe, Sub-Saharan Africa, and Haiti, will see LaLiga and Canal+ combine their expertise, technologies, and enforcement capabilities...

Scuderia Ferrari HP have announced a multi-year deal with Rakuten, a Japanese electronic commerce and online retailing company.

Sports technology platform CREX has announced a renewal of its partnership with Indian cricketer Harmanpreet Kaur.

The Indian contingent at the 2026 Asian Games will have the Adani Group's support as their Principal Partner.

Sheetal Devi, the world No. 1 para-archer and Paralympic medallist, has been announced as a brand ambassador of Hyundai Motor India Ltd.