Aditya Chaudhuri - News Site Editor Page 14
LTA inks deal with PlayReplay to launch electronic line calling system
The Lawn Tennis Association (LTA) has announced a partnership with PlayReplay, a tennis-focused tech company.
Formula E signs broadcast deal with Disney+
Formula E, the all-electric racing series, has announced a multi-year partnership with Disney Entertainment and ESPN.
Lando Norris announced as Starburst ambassador
Reigning Formula One champion Lando Norris has been revealed as a brand ambassador for enterprise intelligence platform Starburst.
Birmingham City FC team up with Haier
Birmingham City Football Club has announced a partnership agreement with Chinese consumer electronics brand Haier.
FSG sells minority stake in Liverpool FC to consortium featuring Amit Bhatia and Jeff Bezos
Fenway Sports Group (FSG) has announced that it has sold a minority equity stake in Liverpool Football Club.
Aitana Bonmatí joins Gatorade athlete roster
Spanish footballer and three-time Ballon d'Or winner Aitana Bonmatí has been announced as the newest member of the Gatorade athlete roster.
Burnley FC reveal Vertu as new shirt partner
Burnley Football Club have announced automotive retailer Vertu as their Official Front of Shirt Principal Partner for the 2026/27 season.
Burnley FC terminate Finotive partnership
Burnley Football Club have announced that they have terminated their partnership with global trading ecosystem Finotive One.
The Overlap exclusive sponsorship deal with Disney+
The Overlap, the British podcast-focused media company, has announced a partnership with global streaming service Disney+.
Manchester City FC announce Trendyol partnership
Manchester City Football Club (MCFC) have announced a partnership with Trendyol, a Turkish e-commerce platform.