Aditya Chaudhuri

After a spectacular entry into the Indian sporting industry with a highly successful inaugural edition, Ultimate Kho Kho has achieved yet another milestone as the latest YouGov Report revealed that the league reached a massive audience of 164 million across various media touch points, emerging among the top three non-cricket leagues in India. Presenting the...

Ever since being introduced to the sport at the age of five, there’s been no looking back for Márton Fucsovics. The Hungarian won his first trophy at the 2003 National Championships and also went home victorious from the Nike Junior Tour. He first shot onto the international scene with a triumphant campaign that precipitated in...

Russian tennis player Daniil Medvedev has announced a new partnership with French apparel company Lacoste to launch his own logo. The Russian will be teaming up with Lacoste to also launch his own co-branded collection. Medvedev debuted the logo at the Australian Open 2023, during his opening match against Marcos Giron, which he won in straight-sets. Starting from the Australian Open, Medvedev's kit will have his new logo, including on his shoes and racquet. The logo is inspired by 'the codes of gaming' and Lacoste states that it characterises with Medvedev's character on and off the court. The logo is in the shape of a gaming controller, with the four parts including a D on the left and M on the right, which is a nod to the Russian's initials. Right below are two lines, which symbolises the two 'i's in Medvedev's first name. The top has a circular icon, which represents a tennis ball. Below the controller-shaped design, Medvedev's name is written as 'Danii M'.

Michael Mackenzie Lowe McDonald is an American professional tennis player. The American, who is an NCAA Division I Tennis Championship winner, made his professional debut in 2013. McDonald broke into the world top 50 in August 2022 for the first time. He has had one career title till date: the Japan Open 2022 Men’s Double. ...

Indian media and entertainment company Viacom18 has acquired the exclusive media rights for the Women’s Indian Premier League (WIPL). Viacom18 has secured the rights for five years for a reported total of ?951 crore.  Viacom18, which won the auction, also had competition from DisneyStar, Sony and Zee, but it outbid the others to secure the...

Sports data and analytics company Stats Perform has signed a multi-year partnership with Tennis Australia. The partnership agreement will see Stats Perform serve as the Exclusive Distributor of live video streaming and ultra-fast data to licensed sports betting operators for Tennis Australia. Stats Perform will be adding the Australian Open, Australian Open Qualifying and other...

Italian Formula One team Ferrari have announced that they have ended their partnership with Swiss blockchain technology firm Velas. The two had partnered on a multi-year deal back in December 2021. A spokesperson for the team stated that both parties mutually agreed not to extend their partnership. The agreement between the two put the Velas...

The 15th edition of the Men’s FIH Hockey World Cup will be held in Odisha, India from January 13 to 29, 2023. The tournament will be played in Bhubaneswar and Rourkela, where the 2018 edition was also held.  Hosts India will be looking for their first title since 1975, while defending champions Belgium will look...

McDonald’s India West and South has launched its new Chicken Big Mac burger and has roped in former Indian cricketer Virender Sehwag for the launch. Sehwag headlines the new campaign with the tagline: “Chicken Big Mac ke saamne har Big Name bhool jaaoge“. Arvind RP, Senior Director – Marketing and Communications at McDonald’s India (West...

Former Formula One driver Juan Pablo Montoya’s son Sebastián has signed for Red Bull’s Junior Team for the 2023 season. The 17-year-old hopes to emulate his father and make it to the motorsport’s pinnacle hoping to have made his first steps in the right direction with the Red Bull signing.  Also read: Formula One 2023...