Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

NODWIN Gaming announce major deal with PVR Cinemas

Gaming company plans to stream esports tournaments in cinemas. Esports gaming company NODWIN Gaming has announced it has struck a deal with India’s largest cinema exhibition company, PVR Limited, which will see PVR Cinemas become the country’s first cinema theatres to host live esports tournaments. The hugely popular Battlegrounds Mobile India (BGMI), which is the...
Aditya Chaudhuri

Premier League signs lucrative deal with Ted Lasso

TV show gets major licensing deal.   Popular Apple TV+ show Ted Lasso has signed a £500,000 deal with the Premier League which will give the show rights to use Premier League’s logos, team kits and even league trophies for the upcoming seasons. It is reported that even though the Premier League bosses were initially...
Aditya Chaudhuri

Wolfsburg inks deal with Fanzone

Club will provide trading cards through Fanzone app.   Bundesliga club VfL Wolfsburg have announced a new partnership with digital platform Fanzone which will see the German club step into the crypto and NFT world. As part of the deal, Wolfsburg will be releasing digital trading cards through the Fanzone app and their fans will...
Aditya Chaudhuri

Top Quotes from Schumacher

As Netflix releases its latest piece on one of the greatest Formula One drivers, Michael Schumacher, we look at the top quotes from the documentary.   “100% perfection, to reach 100%, that’s my target, I am just that kind of person.” – Michael Schumacher had his vision clear   “Is Michael the right driver for...
Aditya Chaudhuri

Southampton score partnership with learncrypto.com

learncrypto.com joins as Official Training Kit Partner.   Premier League side Southampton have announced learncrypto.com as their official training kit partner. The deal will see crypto-education platform serve as the Saints’ training kit sponsor for both the first and B teams throughout the ongoing season.   Director of Marketing and Partnerships, Southampton, Sarah Batters, said:...
Aditya Chaudhuri

Liverpool and Bayern Munich tie up with 188Bet

Deal focused mainly on the Asian sports betting market.   European heavyweights Liverpool and Bayern Munich have both signed deals with sports betting operator 188Bet. The two teams have signed three-year deals each that will give the sports betting operator visibility and brand awareness across the Asian market through the clubs’ digital platforms and give...
Aditya Chaudhuri

Norris takes maiden pole in Russia

Hamilton suffers a late pit lane crash to leave the champion starting P4. Following their incredible win at Monza, McLaren carried on their strong run as Lando Norris clinched his first-ever career pole position in a thrilling qualifying session in Sochi. Joining Norris on the front row will be his old teammate Carlos Sainz, who...
Aditya Chaudhuri

UEFA ties up with Rent-A-Car

Car rental company signs three-year deal with UEFA.   Rent-A-Car has renewed its sponsorship deal with UEFA to continue sponsoring the Europa League (UEL) while also signing on as a new sponsor for the new Europa Conference League (UECL). As part of the deal, the car rental company will get branding and advertisement at the...
Aditya Chaudhuri

Real Madrid extend partnership with Sanitas

Los Blancos sign a three-year extension.   Spanish giants Real Madrid renewed their partnership with health and wellness service provider Sanitas on Tuesday. The three-year extension will see Sanitas continue to provide Real Madrid with medical assistance, health assistance, diagnostic testing and technological assistance to the players.   Speaking about the deal, Sanitas and Bupa...
Aditya Chaudhuri

NBA: Top Crypto Deals in NBA

From the likes of the Chicago Bulls and the Philadelphia 76ers to the new NBA Top Shot, Crypto firms are tapping into the money-laden NBA market. The rate at which cryptocurrency and financial technology (FinTech) companies are entering the sponsorship circuit in and around the National Basketball Association (NBA) has increased dramatically over the last...
Aditya Chaudhuri