Staff

Staff

TUMI debuts “Unpack Tomorrow” campaign for Spring 2023

International travel and lifestyle brand TUMI has launched its latest global campaign, “Unpack Tomorrow,” illustrating the importance of reliable travel products in a world that is full of unknowns. Brought to life by director Todd Tourso, the campaign will include three short films throughout the season featuring professional footballer Richarlison de Andrade, actress and singer/songwriter Reneé Rapp, and returning TUMI Crew member and McLaren Formula 1 driver Lando Norris. Offering an up close and personal lens into each of their multifaceted journeys, the series will showcase the many ways TUMI’s latest offerings within the Alpha Bravo, Voyageur, and McLaren collections help make the lives of each of the global sports and entertainment stars more seamless. The first instalment of “Unpack Tomorrow” stars Brazilian professional footballer Richarlison, who recently helped take his team to the 2022 World Cup quarter finals. The video will document a day in the athlete’s life, demonstrating the ways TUMI’s Alpha Bravo collection is built to endure whatever his day brings. TUMI will introduce seasonal newness to its iconic Alpha Bravo collection with new colorways that stay true to the collections utilitarian roots and military-inspired heritage. Along with this instalment, Son Heung-min will be featured sporting his favourite items from the collection through his own lens.
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Laura Wolvaardt’s Brand Endorsements and Sponsorship Deals

Laura Wolvaardt is a professional cricketer who plays for the South Africa women’s national cricket team and Western Province in domestic competitions. At the age of 13, Wolvaardt was a member of South Africa’s Under-19 squad and was quick to climb up the ladders to the national team. In 2017, she was named the Women’s...
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Top 5 Indian players brands should approach ahead of Women’s Premier League 2023

The first-ever season of the Women’s Premier League (WPL) is set to kick off next month. With the conclusion of the auction, teams will prepare their best possible elevens to take the field. While some players went for massive sums as expected before the auction began, there were also a few underwhelming responses for star...
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KhiladiAdda announces Free Fire MAX gaming tournament worth up to ?50,000

KhiladiAdda, one of India’s largest micro esports tournament and online gaming platforms, has recently announced the fifth edition of its flagship tournament on gaming app. The league brings Free Fire MAX lovers closer to their favourite game with a unique spin to win cash prizes up to ?50,000 and amazing rewards.  The new season of...
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Rodin Carlin signs Abbi Pulling for F1 Academy

British racing driver Abbi Pulling has been announced as the second driver by Rodin Carlin for the upcoming inaugural season of the F1 Academy series. Pulling will be partnering with compatriot Jessica Edgar, who was also recently announced as a Rodin Carlin racer.  Pulling took part in the Ginetta Junior Championship, the GT5 Challenge, the...
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Royal Challengers Bangalore rope in Sania Mirza to mentor Women’s Premier League team

The Royal Challengers Bangalore (RCB) have roped in Indian tennis legend and six-time Grand Slam winner Sania Mirza as a mentor for their Women’s Premier League (WPL) team.  Mirza’s global stature as one of the leading role models for innumerable women prompted the RCB management to on-board her to motivate and encourage their women’s team...
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Nerea Martí joins Campos Racing for F1 Academy

Spanish motor racing team Campos Racing, who compete in Formula 3, the GP2 series, the GP3 series and Auto GP among others, have announced young Spanish driver Nerea Martí as one of their drivers for the upcoming F1 Academy season. 21-year-old Martí, who took part in the junior category at the 2017 Spanish Championship, raced...
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Kerala Blasters rope in Sanju Samson as brand ambassador

Indian professional football club Kerala Blasters have announced an agreement with Indian cricketer Sanju Samson.  Samson, who hails from Thiruvananthapuram, Kerala, has been on-boarded by the Indian Super League outfit as a brand ambassador. Nikhil Bharadwaj, Director of Kerala Blasters FC, stated: “Sanju is a national icon, and we are thrilled to welcome him to...
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Shikhar Dhawan revealed as MyTeam11 brand ambassador

Indian cricketer Shikhar Dhawan has been announced as a brand ambassador for fantasy sports platform MyTeam11. One of the biggest fantasy sports platforms in the country, MyTeam11 holds the second largest market share. Since its inception in 2016, it has added over 15 million users.  Speaking about on-boarding Dhawan as a brand ambassador, Vinit Godara,...
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The Growing Popularity of American Football and the Superbowl Beyond US Borders

American football is one of the most popular sports in the United States, and the Super Bowl is its biggest annual event. But what many people don’t realize is that American football is also gaining popularity around the world. In fact, several international leagues have been established in recent years, and tournaments between various countries...
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