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Aditi Ashok's Brand Endorsements
After her valiant attempt at the Tokyo Olympics, Aditi Ashok—an Arjuna awardee—is no longer a name unfamiliar in the golfing world. The Indian audience remained glued to their TV screens...
Great Tennis Scholarships in 2023
If you like playing tennis, it's time to think about a career in a big sport. The first step to becoming a successful athlete is getting a college athletic scholarship....
Atlético Madrid Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Atlético de Madrid’s physical and digital assets as their sponsors and partners for the 2022-23...
Red Bull announce new deal with Rokt
Global leader in ecommerce technology, Rokt has been roped in by Austrian Formula One team Red Bull Racing as an Official Team Partner. Rokt and Red Bull will work together on multiple projects to foster greater diversity in Formula One and beyond. Rokt along with Red Bull will also work together to recruit female esports athletes for the Red Bull Racing team. Rokt will also become Title Partner of Red Bull Racing’s event celebrating International Women in Engineering Day. The partnership will see the Rokt logo present on the Red Bull race cars, driver suits, on the jerseys of the Red Bull Racing Esports team and also on various other team collaterals. Bruce Buchanan, CEO of Rokt, said, "Rokt and Oracle Red Bull Racing are both innovative, disruptive, mission-driven companies focused on our commitment to diversity, sustainability and being a force for good in our communities. We’re thrilled to partner with the Oracle Red Bull Racing team and align on our mission to unleash possibility, develop the careers of talented female ethletes and empower women in sports, engineering, ecommerce and other fields across the globe. Oracle Red Bull Racing is also making history this year by launching its F1 car here in the US—the first time any team has launched its car in the States—and the timing of this event makes our partnership even more exciting.”
Footballer Alexia Putellas named Mango brand ambassador
Women football’s superstar and two-time Ballon d'Or winner Alexia Putellas has been roped in by the Spanish clothing design and manufacturing company, Mango. To develop social welfare projects to promote education for children and create a positive impact on society, Mango has forged ties with the Spanish footballer, named her their newest brand ambassador. Commenting on their association with the Barcelona Femení captain, Toni Ruiz, CEO of Mango, said: “Alexia is exemplary and has broken the mold on and off the field: a role model for younger generations for having managed to give visibility to women's sports and for promoting equal opportunities for men and women.” “She stands out for her leadership skills and teamwork, two values that are very relevant to our company. We are very proud to have Alexia as part of our team so that together we can contribute to driving positive change,” he concluded. Mango, itself, is no stranger to collaborations with football stars. In 2014, Mango named the legendary French ex-footballer Zinedine Zidane as its brand ambassador for its men's division. Similarly, in March last year, the brand appointed Frenchman Antoine Griezmann to star in the campaign for its Spring/Summer 2022 collection.
Why Juventus' points deduction is disastrous for Italian football
Italian football has witnessed a fair amount of ups and downs over the last few decades. It went from being the most-followed football league in the 1990s and a hallmark...
Saudi Esports Federation and Mastercard team up with Saudi National Bank
The Saudi Esports Federation (SEF) and Mastercard have announced a new strategic partnership with the Saudi National Bank (SNB). The partnership is aimed at growing Saudi Arabia's digital transformation and enhancing their gaming and esports infrastructure. SNB will work with SEF and Mastercard to work on new opportunities and build 'innovative financial products and offerings’ that create an added value and enhance the gamers' experience. The partnership builds on Mastercard's current deal with the SEF as they work towards promoting Saudi Arabia's gaming industry. SEF, Mastercard and SNB will also develop and unlock new experiences which will be powered by Web3 technology and will provide the gamers a chance to access exclusive benefits and unique experiences across the physical and digital world. Saud Abdulaziz Bajbair, Head of Retail Business Group at SNB, commented, "This partnership confirms the importance of the private sector’s role in supporting the overall development movement in the Kingdom of Saudi Arabia under Vision 2030. This agreement is an important step in the dissemination of new digital technologies that will contribute to making the Kingdom a leading hub for gaming and e-sports.”
Manchester United sign Safia Middleton-Patel for senior women's team
English football club Manchester United have signed Safia Middleton-Patel for the women's team, following the 18-year old signing her first professional contract with the club. The young goalkeeper who has been with United since 2020, was also a member of the U-21 WSL Academy League and cup winning team last season and now has moved to the first team. Middleton-Patel is the 10th player to sign for the women's first team from the Academy since its reformation in 2018. Speaking about her new contract, Safia Middleton-Patel, said, "I’m over the moon to sign professionally with Manchester United. It’s a surreal moment for me and my family. I have to say a massive thank you to all the staff - everyone has been amazing with me throughout my journey to get here.”
Bundesliga Returns: Teams We’re Looking Forward to Watching Play
Since the 13th of November, we’ve been without Bundesliga football. The teams have been on a break as the players prepare for the FIFA World Cup. As a result, we...
Viacom18 to take over Indian Super League media rights
Viacom18 is all set to take over the media rights of the Indian Super League (ISL) from the 2024/25 season. Viacom18 will replace Star Sports Network, which currently holds the...