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Nike terminates Spartak Moscow partnership
Nike has ended its sponsorship deal with Russian Premier League club Spartak Moscow. The decision comes following the club’s exclusion from European competitions next season after UEFA announced that Russian teams won’t be allowed to participate in major UEFA tournaments for the upcoming 2022-23 season due to the country’s ongoing invasion of Ukraine. Nike, which served as Spartak Moscow’s shirt supplier since 2005, will no longer continue its role with the club. The Russian club have announced that they have started looking for new partners.
ESL Gaming inks Acer partnership
Esports tournament organisers ESL Gaming has announced a new partnership with Acer, which will see the latter’s gaming brand Predator become the Official OEM Partner of ESL One and DreamLeague....
FaZe Clan ink partnership with DoorDash
North American esports organisation FaZe Clan have announced a new partnership with delivery and local commerce firm DoorDash. The partnership will see DoorDash join as FaZe Clan’s Official On-Demand Delivery...
Vivo unveiled as Official Sponsor for the FIFA World Cup
Vivo has been announced as an Official Sponsor and the Official Smartphone of the FIFA World Cup Qatar 2022.The partnership will see Vivo leverage the rights to the FIFA World...
Chelsea announce WhaleFin partnership
WhaleFin becomes the Official Sleeve Partner of the club. European and world champions Chelsea Football Club have signed a new partnership with global leader of digital asset products and infrastructure,...
Adani Group gets UAE T20 League franchise rights
Adani Sportsline, the sports division of Adani Group, has announced its entry into franchise cricket having obtained the rights to own and manage a team in the UAE T20 League.The...
Lionel Messi announced as Saudi Arabia tourism ambassador
Argentinian and Paris Saint-Germain star Lionel Messi has been officially announced as a brand ambassador for the Saudi Tourism Authority. The announcement of the partnership saw Messi land in Saudi...
MLS scores Socios deal
Major League Soccer (MLS) has announced a multi-year partnership with fan engagement platform Socios.com, which will see the latter become the Official Fan Loyalty Partner of all MLS teams except...
Liverpool announce Interwetten partnership
Premier League giants Liverpool FC have announced a multi-year regional partnership with sports betting operator Interwetten, with the latter joining as an Official Partner of the club.The partnership will see...
Argentine Football Association expands Binance deal
The Argentine Football Association (AFA) has expanded its partnership with blockchain and cryptocurrency platform Binance, which will see the latter serve as the Main Global Sponsor of the Argentina national...