Rahul NareshThis article contains information regarding the organisations enjoying a strong branding presence across the Bangladesh men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of the Bangladesh Cricket Board (BCB).
Also read: ICC 2023 Cricket World Cup Sponsors
TEAM SPONSOR
Daraz
E-commerce platform Daraz signed up to become the official team sponsor of the Bangladesh Cricket Board in April 2021. The deal, set to run until November 2023, sees the Daraz logo feature on the match kits of both the national men’s and women’s cricket teams of Bangladesh.
The Daraz logo also appears on the match kits of the Bangladesh A squad as well as the U-19 team.
MEDIA RIGHTS HOLDER
BanTech
Security system supplier BanTech won the bid to become the official media rights holder of the Bangladesh Cricket Board in May 2021. The deal is set to conclude in 2023.
BanTech won the media rights after placing a winning bid of US$19.07 million (reportedly).
ISP PARTNER
Aamra
Internet service provider Aamra is currently the official ISP partner of the Bangladesh Cricket Board. The two have been in partnership since 2004, when Aamra was known as Global Online Limited.
HOSPITALITY PARTNER
Pan Pacific
The Singaporean-based hotels and resorts chain is currently listed as the official hospitality partner of the Bangladesh Cricket Board on its website.
PAST DEALS
HungryNaki
A sister concern of the official Team sponsor Daraz, HungryNaki signed on to become the official Team Kit Partner of the Bangladesh Cricket Board in 2021. The company is a leading food delivery service headquartered in Dhaka.
In 2021, HungryNaki launched the “Cricket Mania” campaign during the Bangladesh Vs New Zealand T20I series. The campaign was aimed at providing offers and discounts to cricket fans.
