Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Bayer 04 Leverkusen as their sponsors and partners for the 2025/26 season.
Bayer 04 Leverkusen Fußball GmbH is a wholly-owned subsidiary of Bayer AG, a German pharmaceutical and biotechnology company.
BarmeniaGothaer is a Cologne-based insurance company. It has been acting as an official partner of Bayer Leverkusen since 2016.
In August 2023, BarmeniaGothaer and Bayer Leverkusen signed a four-year extension agreement, with the new deal set to run until the end of 2028.
In February 2025, Bayer Leverkusen announced a multi-year partnership with US sporting goods manufacturer New Balance.
The deal, having kicked off with the start of the 2025/26 season, sees New Balance equip all the club’s teams, including the junior boys’ and girls’ teams and the Frauen-Bundesliga side along with the senior men’s team. Sports equipment and lifestyle apparel are also part of the agreement.
Founded in 1924 in Italy, India-based tyre maker CEAT announced a partnership with Bayer Leverkusen in July 2024, coming on board as their official tyre partner until June 2026.
The agreement includes extensive branding presence for CEAT through LED perimeter boards, cam carpets on the touchline, and substitution boards during Bayer 04’s home games at the BayArena. CEAT also enjoys a prominent presence on media backdrops during Bundesliga press conferences and matches. The official Bayer Leverkusen team bus is also equipped with CEAT tyres.
eToro is a trading and investment platform founded in 2007. In September 2024, Bayer Leverkusen and eToro announced the signing of a multi-year partnership agreement, which made eToro the official trading partner of the club until the end of the 2025/26 season.
Under the terms of the partnership, eToro receives exposure to Bayer Leverkusen’s fan base both in Germany and across the world. The deal includes marketing and educational opportunities, including access to players and promotional rights on official club platforms. eToro also has a notable presence at the BayArena, with its branding displayed on LED perimeter boards and media backdrops on matchdays.
Kaiyun is an Asian digital platform specialising in sportsbook and entertainment. In 2022, it signed a multi-year partnership agreement with the German club, coming on board as a Premium Partner.
With branches in over 50 countries and business activity in over 140 countries, Ledvance provides general lighting solutions for professional clients and end users.
Having established itself as one of the club’s premium partners during the 2022/23 season, Ledvance signed a multi-year extension agreement with Bayer Leverkusen in June 2024, with the new deal set to run until June 2027.
In July 2024, Bayer Leverkusen announced a new Premium Partner and main esports sponsor in Lerros, having signed a multi-year partnership agreement.
The men’s outfitter thus serves as the exclusive fashion partner for the Werkself as well as the first sponsor and supporter of the club’s esports division. The agreement with Lerros is currently set to run for two seasons. The company was previously already active as a partner in the Sponsor Club.
In August 2025, Bayer Leverkusen announced a new Premium Partner in its ranks in LumenHaus, a Düsseldorf-based provider of networked home energy solutions, which signed a one-year agreement.
The partnership includes for LumenHaus a comprehensive LED advertising package as well as hospitality presence at the BayArena for all of Bayer Leverkusen’s home games.
MG Motor, previously a partner in the Sponsors Club, has been a Premium Partner of Bayer 04 Leverkusen as well as their official automotive partner since the start of the 2024/25 season.
The current agreement entails branding presence for MG Motor in the mixed zone at the BayArena and at pre- and post-match press conferences for every home game of Bayer Leverkusen. LED perimeter advertising and other BayArena assets are also part of the branding rights agreement, while MG Motor also receives hospitality services, including VIP tickets.
Niedax is a global supplier of cable management systems, operating at 75 locations, including 24 production sites, in over 30 countries.
In June 2024, the Niedax Group signed a long-term matchday shirt-sleeve sponsorship agreement with Bayer Leverkusen after the withdrawal of their previous sleeve partner, Trive.
The contract, running until 30 June 2027, includes sleeve sponsorship for both domestic and international games.
Tipwin is a European sports betting platform. Bayer 04 Leverkusen and Tipwin first signed a partnership agreement in 2016, which was later extended in 2019.
In March 2022, Bayer Leverkusen and Tipwin agreed to extend their Premium Partnership agreement by three years. In March 2025, the official DACH (Germany, Austria, and Switzerland) betting partnership agreement was extended for two more years — until 30 June 2027.
The contract includes branding presence at the BayArena, as well as TV-specific digital-services assets.
Bitburger is a German brewery in Bitburg, Rhineland-Palatinate. Founded in 1817, its Pilsner is the third-best-selling in Germany, and the nation’s top-selling draught beer. Since August 2012, it has been serving Bayer Leverkusen as an official partner in their Sponsor Club.
In September 2023, the two extended their deal for another three years — until the end of 2026.
As a partner in the Sponsor Club, Bitburger has the right to sell its Bitburger and Benediktiner drinks at the BayArena, as well as other official Bayer 04 events. The family brewery also has naming rights for the North Stand, as well as the beer garden at the BayArena.
The Bergische Krankenkasse is a company health insurance fund based in Solingen, Germany. Bayer 04 Leverkusen and the Bergische Krankenkasse have been working together on community projects since 2019.
In August 2023, the two signed a new deal, which made the latter the official health partner of the club.
The American soft drinks giant has been sponsoring Bayer 04 Leverkusen since 1996. The two parties last renewed their partnership in 2021.
Ditcon, a provider of network, server, and print solutions, extended its contract with the club in December 2022. Ditcon has been a part of the Bayer 04 Sponsor Club since 2012, providing advertising and hospitality services to the Werkself.
As part of the agreement, which is currently set to run until 2028, Ditcon has supplied Bayer 04 with a total of 68 new multi-functional systems and printers alongside comprehensive print management solutions. In addition, the Cologne-based company is maintaining the systems under a full-service concept.
DocMorris AG, formerly Zur Rose Group, is a pharmacy headquartered in Frauenfeld, Switzerland.
Energieversorgung Leverkusen GmbH & Co KG (EVL) is an energy service provider that supplies more than 168,000 citizens in the Leverkusen urban area with electricity, natural gas, district heating, drinking water, and energy-related services as a cross-sector company.
The company has been serving as an official partner of Bayer 04 Leverkusen since 2018. The two parties last renewed their partnership in 2022.
In July 2023, Cölner Hofbräu Früh joined the Bayer 04 Sponsors Club.
As part of the contract, the brewery holds the licence to sell Kölsch beer at the BayArena during Bayer 04 home games, while also having a branding presence on the LED boards around the upper tiers of the stadium along with pre-game promos. The Cologne-based company also serves as an official partner of the Bayer 04 women’s team.
The Leverkusener Anzeiger is a German regional newspaper based in the city of Leverkusen and is subordinate to the Kölner Stadt-Anzeiger, a major newspaper in the Cologne/Bonn area.
Monster Energy is an energy drink by Monster Beverage Corporation, an American beverage company that manufactures energy drinks. Monster Energy has been a partner in the Sponsors Club at Bayer 04 Leverkusen since the start of the 2023/24 season.
As a partner in the Sponsors Club, Monster Energy has the right to sell its energy drinks in the public and VIP areas at the BayArena during Bayer 04 home games. In addition to visibility on the LED hoardings at the stadium and other digital activities, the partnership also involves collaboration on promotional activities.
NRG24 is a fully independent service provider for domestic households, small- and medium-sized enterprises (SMEs), and large companies.
In September 2024, Bayer 04 Leverkusen extended their partnership with NRG24. As per the current agreement, which runs until June 2026, NRG24 enjoys advertising on the LED advertising display on the upper tier at the BayArena during Bayer 04 home games and on video screens in the VIP areas. Additionally, a box in the South Stand at the BayArena, super banners, and VIP trips for the team’s European away games are also part of the agreement.
In August 2025, Bayer 04 Leverkusen announced an extension deal ahead of the 2025/26 Bundesliga season with pure.energy, a private clean-tech company that was previously an Executive Box partner.
pure.energy thus became a part of Bayer 04’s Sponsor Club, with the renewed agreement set to run until 30 June 2027. pure.energy thus enjoys comprehensive LED branding rights at the BayArena as well as on the LED exterior surfaces around the stadium. Hospitality benefits in the form of an executive box for Bundesliga home games, as well as other commercial benefits such as Stadium Vision, are also part of the agreement.
Radio Leverkusen is one of the most popular radio stations in Leverkusen and currently serves as an official partner of Bayer 04 Leverkusen in the Sponsor Club.
The RELOGA group of companies is an established regional waste disposal operator, offering clients waste management services — from source, logistics, and processing through to disposal.
Garden tools manufacturer STIGA became an official partner of Bayer 04 Leverkusen in the Sponsor Club category in August 2024.
The contractual benefits for the STIGA Group, which also serves as an official partner of Bayer 04’s youth teams, cover TV presence via the LED advertising on the upper tiers at the BayArena as well as supplier boards on the LED advertising on the east side of the stadium.
In addition, STIGA, as a Bayer 04 Sponsor Club partner, is featured on official media platforms at the BayArena during home games. Hospitality benefits, digital rights via Stadium Vision in the new Fanzone at the stadium, as well as temporary product placements there and PR events with the ground staff, are also part of the agreement.
In October 2024, Talcid, a Bayer-owned heartburn medication, became Bayer 04’s matchday shirt-sleeve sponsor for the DFB-Pokal for the 2024/25 season, marking its return to the club’s jersey after being the main shirt sponsor from 1991 to 1995.
The current agreement between the two parties includes prominent placement on the team’s DFB-Pokal jerseys, extensive coverage on LED boards at the BayArena during Bundesliga home matches, and joint online campaigns.
As part of the British loveholidays group, We Love Holidays is an online travel company. The current partnership between We Love Holidays and Bayer 04 is set to run until 30 June 2026.
As a Sponsor Club partner and the Official Holiday Partner of Bayer 04, We Love Holidays has been visible on the LED advertising boards at the BayArena during the team’s Bundesliga home games since the start of the 2024/25 season. The Düsseldorf-based company also receives ticketing services in the form of VIP and public tickets. Digital advertising appearances, including a presence during the team’s away trips in continental competitions, are also part of the agreement.
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