Bayern Munich signs new deal with Betano

German football club FC Bayern Munich have inked a new multi-year partnership agreement with online sports betting and gaming brand Betano. The deal will see the Kaizen Gaming brand join as an Official Sponsor of the German club from the upcoming 2025/26 season. 

Michael Diederich, Deputy CEO, FC Bayern Munich, commented,

“We are delighted to have gained a new partner for FC Bayern in Betano. Betano is one of the global market leaders in its sector, is highly innovative and doesn’t rest on its laurels with what it has already achieved – attributes we also hold dear to ourselves. With Betano, we have another partner by our side with whom we can achieve our joint growth targets and drive forward our innovative strength.”

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George Daskalakis, CEO, Kaizen Gaming, said,

“Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognised among the top online gaming and betting brands worldwide.”

Julio Iglesias, Chief Commercial Officer, Kaizen Gaming, added,

“Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans. Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international presence, this partnership increases our opportunities to connect with people globally.”