FC Bayern Munich extend Miele partnership

Fußball-Club Bayern München, globally known as FC Bayern Munich, have announced a multi-year extension of their partnership with Miele, a German manufacturer of high-end domestic appliances and commercial equipment.

Miele will thus remain a Premium Partner of the Bavarian outfit until the end of the 2028/29 season. The extension will see the two parties continue working together on digital content and activations, with Miele also enjoy branding exposure across the Allianz Arena and the FC Bayern World on matchdays.

Rouven Kasper, Board Member for Marketing and Sales, FC Bayern, said:

“For six years now, FC Bayern, together with Miele, has regularly been creating unique moments in which our fans can not only see and feel our club, but which are also, quite literally, completely to their taste. We look forward to further innovative formats at the Allianz Arena or FC Bayern World alongside this partner, which consistently guarantees a truly delightful experience.”

Axel Kniehl, Director of Marketing & Sales at Miele Group, added:

“Top-level football and cuisine are two things that many people connect with great passion. Our partnership with FC Bayern brings both together in authentic ways. We want to extend this connection further in the coming years.”