The Board of Control for Cricket in India (BCCI) has roped in global nutrition firm Herbalife as an Official Partner of the TATA Indian Premier League (IPL) for its 2023 season.
The partnership will see both the BCCI and Herbalife work towards their common passion for sports. Herbalife will enjoy branding presence across various IPL assets throughout its upcoming season, which gets underway from March 31 and will last till May 28, 2023.
Also read: Indian Premier League (IPL) Sponsors 2023
Jay Shah, Secretary, BCCI, said:
“We are pleased to welcome Herbalife on board as an Official Partner for the 2023 edition of the TATA IPL. The IPL today is a benchmark among the most successful sporting leagues in the world and we are glad to partner with a trusted global brand like Herbalife which is renowned for its science-based sports nutrition products. Their deep understanding of the nutritional needs of athletes makes the brand a perfect fit with the IPL.“
Arun Singh Dhumal, IPL Chairman, added:
“Every sports person and athlete knows the importance of science-backed nutrition and the impact it has on performance, we are excited to welcome on board Herbalife as an Official Partner for IPL 2023. We believe this association will offer an opportunity to gain greater understanding of wellbeing and nutrition on and off the field and have an impact at the various levels of cricket as well.“
Ajay Khanna, Senior Vice President and Managing Director at Herbalife India, commented:
“We are thrilled to be associated with one of the biggest sporting events in India and worldwide. Herbalife is known for its association with hundreds of world-class athletes and sporting events. It is a matter of pride for us to add IPL to that list. It is an exciting time for cricket, and this partnership truly reflects our passion for this incredible sport. This also bolsters Herbalife’s mission for better nutrition, empowering people to achieve their full potential through healthier choices for health and wellness.
“At Herbalife, our decades of experience in science-based nutrition, health & wellness solutions have helped athletes in their journey to glory. Nutrition and diet are the most important factor in an athlete’s career as it helps them in building the right physique for their game. Herbalife will be a one stop for all their nutritional needs. From breakfast to post work out meals.“
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