Aditya ChaudhuriThe Board of Control for Cricket in India (BCCI) has announced three new partners for the upcoming inaugural season of the Women’s Premier League (WPL). The three new brands are: Dream11, CEAT Tyres and Amul.
As the country’s leading fantasy sports platform, Dream11 will join the WPL as the league’s Official Fantasy Partner. CEAT Tyres will serve as the Official Strategic Timeout Partner of the league, while dairy giant Amul will be the Official Beverage Partner of the WPL, with Amul products to be made available for all fans at the WPL matches.
All three brands have signed a three-year agreement — currently set to run until WPL 2025.
Jay Shah, Honorary Secretary, BCCI, said:
“There is rising interest in the inaugural edition of the TATA Women’s Premier League. New partners coming on board is a testament to the quality and popularity that the tournament is set to garner amongst the fans and other stakeholders. We are sure that the league will provide ample opportunities for players to showcase their class and talent. We thank all the partners for their support as we look forward to a fruitful inaugural edition of the TATA Women’s Premier League.“
Arun Singh Dhumal, Chairperson, Indian Premier League, commented:
“The TATA Women’s Premier League is going to be a significant tournament in the cricket calendar and it is wonderful to have the official partners on board. We believe this is a very positive sign for women’s cricket in India and the marquee tournament is going to grow from strength to strength in the years to follow. I thank all our partners for their support on this wonderful journey. We are sure that we will deliver great value to them.“
