Aditya ChaudhuriThe Board of Control for Cricket in India (BCCI) has announced new partnerships with Campa Cola and Atomberg Technologies, both of which have come on board as Official Partners of Team India’s 2024–2026 home season.
The partnerships will see both Campa Cola (a soft drink brand owned by Reliance Industries) and Atomberg Technologies (a Navi Mumbai-based household appliance manufacturer) work on various fan engagement contests over the course of the partnership.
Roger Binny, President, BCCI, commented:
“We are delighted to welcome Campa and Atomberg Technologies as our esteemed partners for the India Home Cricket Season 2024-26. Their commitment to excellence mirrors our own, and together, we look forward to creating an unparalleled cricketing experience for fans across the nation.“
Jay Shah, Honorary Secretary, BCCI, said:
“We are thrilled to welcome Campa and Atomberg Technologies as our Official Partners for the 2024-26 home season. These partnerships not only strengthen our commitment to providing the best for our fans but also align with our values of excellence and sustainability. We look forward to creating memorable experiences for cricket enthusiasts in collaboration with Campa and Atomberg Technologies. This partnership is a testament to our collective vision for a successful and seamlessly executed cricketing season.“
Rajeev Shukla, Vice-president, BCCI, added:
“Campa and Atomberg Technologies bring unique strengths to our cricketing ecosystem. Their support as official partners for the India Home Cricket Season is a testament to the growing appeal of Indian cricket. We anticipate a fruitful collaboration that will benefit both the sport and our valued fans.“
Arindam Paul, Founding Member and Chief Business Officer, Atomberg Technologies, said:
“There is no comparison to the reach and credibility that any association with cricket brings to brands looking to scale up pan India. Atomberg with its revolutionary products have captured the imagination and love of consumers across the length and breadth of the country and built a Rs. 1000 crore ARR business in less than a decade. Looking at the excellent results in both brand and business metrics by being broadcast sponsors for many marquee cricket series, this official partnership with BCCI was the next strategic step for us. We are optimistic that the visibility offered by the sport and the association will go a long way in building brand awareness and brand love for Atomberg.“
A spokesperson for Reliance Consumer Products Limited added:
“We are delighted to become the official partner of the BCCI for India-based cricket events. This partnership not only gives us an opportunity to forge a strong connection with a billion Indian fans but will also help us reach cricket lovers and communities worldwide. With Campa being an iconic heritage homegrown beverage brand, which offers the Great Indian Taste, it is uniquely positioned to push the boundaries of cricket fandom and bring authentic Indian taste to cricket fans.“
