The Board of Control for Cricket in India (BCCI), the country’s primary cricket-regulating body, has announced a partnership agreement with Adidas. The playing and practice jerseys of the Indian national cricket teams will soon feature the Adidas logo.
Following this development, Adidas has taken over as the official kit sponsorship from Kewal Kiran Clothing Limited (KKCL), otherwise known as Killer Jeans.
KKCL had been appointed as the Team India kit sponsor earlier this year, with the agreement set to expire on May 31, 2023. The decision was reached when MPL Sports withdrew from the agreement it had signed with the BCCI in November 2020, after Nike’s contract had expired.
Starting next month, the Team India jerseys will be sponsored by the German sportswear brand. When playing Australia in the World Test Championship (WTC) Final, which is set to begin on June 7, 2023, the Men in Blue will wear a shirt with the iconic Adidas logo on it.
Also read: Indian national cricket team official sponsors
Jay Shah, BCCI Secretary, confirmed the deal through his Twitter account.
We are now down to the final four as Spain will clash with last World…
McLaren Racing have announced a new partnership extension with multinational technology company, Cisco, who will…
Formula One team Mercedes-AMG PETRONAS has announced a new multi-year partnership with luxury home furnishing…
Formula One has announced a new multi-year licensing partnership with global illustrated publisher DK Books.…
The Indian Olympic Association (IOA) has signed a new partnership with the JSW Group which…
English football club Nottingham Forest have recently announced a partnership renewal with British energy company…