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BCCI signs new partnership with Killer Jeans

BCCI signs new partnership with Killer Jeans

January 3, 2023

Killer Jeans replaces MPL as Official Kit Sponsor

The Indian cricket team have a new kit sponsor after their current sponsor Mobile Premier League (MPL) was replaced. Indian clothing brand Killer Jeans, has replaced MPL as the Official Kit Sponsor of the Men in Blue.

The Killer Jeans logo will now be present on the front of the team’s playing kits and the news was shared by Indian spinner Yuzvendra Chahal on the eve of India’s home series against Sri Lanka. 

MPL’s initial contract with BCCI was till December 31, 2023 but the mobile gaming firm decided to end the partnership a year early.

A statement from BCCI read,

“BCCI received an email communication from MPL sports on 2.12.2022 seeking a complete assignment (team + merchandising) at full value to Kewal Kiran Clothing Limited, a fashion wear brand, for the period from 1.12.2023 to 31.12.2023. With the upcoming back-to-back home series and the women’s away calendar, it was suggested that the current arrangement should not be hampered as it involves performance gear for the national teams. We have asked MPL sports to continue the association at least until 31.3.2023 or look for a partial assignment that would involve only the right chest logo but not the kit manufacturing agreement.”

Team India kick off 2023 with a bilateral home series against Sri Lanka, which will consist of three T20Is and three ODIs. While Hardik Pandya will lead India in the T20Is, given that Rohit Sharma has been rested, Sharma will rejoin the team for the ODI series and will lead the team. The T20 series kicks off from January 3, 2023 at the Wankhede Stadium in Mumbai. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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