Following are the organisations serving as sponsors and brand partners to Indian Super League club Bengaluru FC and enjoying a strong branding presence across their physical and digital assets.
Also read: Indian Super League (ISL) Sponsors 2022-23
The Mumbai-headquartered Indian conglomerate, which operates in the steel, energy, minerals, ports & infrastructure, and cement sectors, serves as the principal front-of-matchday-shirt sponsor to Bengaluru FC since the 2020-21 season. Previously, JSW served the club in the same capacity between 2013 and 2018, before being replaced by South Korean automaker Kia for two seasons (2018-19 and 2019-20).
In December 2019, the club also onboarded the paint manufacturing division of JSW — JSW Paints — as their Official Paints Partner in a one-year deal. Apart from branding rights, the deal saw JSW Paints supply paint to the stadium-going fans to help them design their banners.
Parimatch News, the sports news portal of Limassol-based sports betting company Parimatch, signed a two-year partnership with Bengaluru FC in October 2022.
Through the 2023–24 Indian Super League season, the arrangement makes Parimatch News the back-of-matchday-shirt sponsor of the club.
In October 2022, Bengaluru FC signed a one-year associate partnership agreement with Indian fantasy sports platform Dream11.
The club announced the collaboration through their social media handles with the caption:
“The Blues are excited to announce @dream11 as Associate Partners ahead of the 2022-23 Hero Indian Super League campaign. 🤝”
The German sportswear giant was first announced as the official kit supplier of the club in July 2014, with the deal having kicked off with the 2014-15 season.
In September 2020, the two extended their partnership in a “long-term” agreement.
Popeyes, an American multinational food chain, began its involvement in India through multiple outlets brought to Bangaluru in January 2022 and also became an associate partner of the Bengaluru FC to strengthen its endeavours.
Biryani By Kilo
Biryani By Kilo, an Indian food chain, is serving as an associate partner of Bengaluru FC for the 2022-23 season.
For the 2022–23 ISL season, Pintola, an Indian food and beverage company, joined Bengaluru FC as an associate partner. Pintola was announced as the official peanut butter partner of the club in November 2022.
Toit Breweries Private Limited, a Bengaluru-based brewery, was announced as Bengaluru FC’s official partner in October 2022.
Ice cream brand Get-A-Whey, founded in 2018, became an associate partner of Bengaluru FC for the 2022-23 season.
Bengaluru FC announced ACT Fibrenet, an Indian provider of fibre broadband, as their “official connectivity partner” in November 2017.
This partnership sought to provide internet broadband service to the club’s whole infrastructure. Fans, media partners, authorities, and players can communicate and stay connected through ACT’s services, which are available throughout the stadium offices, media rooms, fan zones and more.
A California-based co-ed gym founded in 1965, Gold’s Gym was confirmed as the official fitness partner of Bengaluru FC in a three-year partnership in October 2022, ahead of the 2022–23 ISL season.
Headquartered in Seoul, South Korea, Fitogether is a FIFA-approved company that specialises in Electronic Performance Tracking Systems (EPTS).
In October 2021, Bengaluru FC onboarded Fitogether as their official Team Performance partner on a two-year deal. Apart from branding rights, the deal sees Fitogether supply its products to the club as well as provide them bespoke fitness solutions.
Bangalore Baptist Hospital
The Bangalore-based hospital has been serving the club as their Official Medical Partner since November 2019. Apart from branding rights, the deal sees the hospital provide the club with ambulances for their matches as well as medical assistance for all of their teams.
The Mumbai-headquartered Indian nutrition and supplements brand was announced as the club’s nutrition partner in November 2021. Apart from branding rights, the deal sees Fast&Up take care of the nutritional requirements of the club.
GRASSROOTS DEVELOPMENT PARTNER
Reliance Foundation is a wholly-owned non-profit arm of Mukesh Ambani’s Reliance Industries. Co-founded by both Mukesh Ambani and his wife, Nita Ambani, the Foundation aims to support community projects from all walks of life across the country.
In July 2021, the club announced that they were investing in the Reliance Foundation Young Champs academy, which is a part of Reliance Foundation Youth Sports, the sporting wing of the Reliance Foundation. As per the deal, the two parties work together to grow football in the country right from the grassroots level.
The Scottish Premiership club was announced as an Official Club Partner of Bengaluru FC in September 2019 on a two-year deal with option to extend it further.
The deal entails the two parties collaborating over both footballing and commercial projects that include Rangers’ legends visiting India for fan-engagement activities, with Rangers also conducting soccer schools in Bengaluru while also bringing their academy players to Bengaluru FC’s training centre.