Australia’s domestic cricket season is back and an excellent time for the fans to enjoy some action-packed cricket as the country’s lockdown eases. Cricketers from different nations and ages participate in Australia’s Big Bash league and produce some memorable performances for the fans to remember for the years to come. Let us take a look at the league’s brand association for this year:
KFC – KFC has been the naming rights sponsor for T20 cricket in Australia for over a decade now and is considered a significant brand association for the Big Bash League.
Rebel – Australian Sports equipment company Rebel has been the naming rights sponsor for the Women’s Big Bash T20 League for more than three years.
Fox cricket – Cricket Australia had signed a new broadcast partnership with Fox Cricket, enabling the fans to watch all the cricketing action on their channels.
7plus – The digital platform is another official broadcast partner for the Big Bash League.
Weetbix – The Breakfast cereal company has also been a long-term sponsor with Cricket Australia.
Toyota – The global automakers Toyota Australia have signed a partnership deal with Cricket Australia for five years and are also sponsoring their domestic Big Bash League.
BKT – Balkrishan Industries Ltd. is sponsoring the Australian domestic league from this season as well.
Vodafone – Telecommunications brand Vodafone has also started a sponsorship deal with Cricket Australia this year.
Commonwealth bank – One of the oldest sponsorships Cricket Australia is associated with is the Commonwealth bank, which dates back to 1999.
Rexona – The deodorant manufacturing company has also signed a deal with the Big Bash League as its sponsor.
Bupa – The Insurance company is also a sponsor for the Big Bash League and is their official insurance partner.
Majestic athletic – The sportswear manufacturers are also the apparel sponsors for the league.
47 – The global headwear company has also signed up with the league.
Woolworths – Cricket Australia has signed a deal with Woolworths, which also features during their domestic Big Bash League
Macquarie sports radio – The sports radio channel is the official radio partner for the league and features the different games.
Croc media – Croc Media is a sports entertainment network company that produce compelling content for their viewers and are in a partnership with the Big Bash League.
Dream 11 – A more recent addition to the associations, sports fantasy app Dream 11 have signed up with the league.