Birmingham City partners with UNDEFEATED

Birmingham City FC partner with UNDEFEATED

August 4, 2023

Birmingham City Football Club (BCFC) have announced a new partnership with global streetwear brand UNDEFEATED, which joins as the Principal Partner and an Official Sponsor of the English professional football club. 

The partnership will have the UNDEFEATED logo on the BCFC men’s and women’s team jerseys, with the two parties also collaborating on various marketing initiatives. 

Garry Cook, Chief Executive Officer at Birmingham City FC, commented:

We are proud to call UNDEFEATED our partner. Our strategy is to work with brands who help us create unbelievable experiences for our fans. UNDEFEATED delivers this. It is a brand from the street, with an incredible following, driven by its focus on inspiring young people through creativity and attention to detail. Through this collaboration we will offer Birmingham City fans something unexpected and exciting. Birmingham on the rise again.

James Bond, Co-founder and Co-owner of UNDEFEATED, said:

The exciting part about this unique partnership is the way we are able to join our brand, authentically through a deep association, with a leading professional sports organisation. It allows us to evolve beyond the streetwear category and grow authentically through sport. Since day one, UNDEFEATED has been a brand athletes wear in action, to and from the facility, so being on the jerseys and the pitch is authentic to our brand DNA.

Eric Cheng, Co-owner and CEO, UNDEFEATED, added:

Birmingham City has such a rich history as a well-respected football club. Birmingham and UNDEFEATED share a similar brand ethos with the underdog mentality. We look forward to the opportunity to infuse a football club of such heritage and traditions with our sensibility and style through our creative inspiration. We are proud to have UNDEFEATED across the chest of the Birmingham City Football Club as its sponsor.”

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