eSports News

BLAST gets new partners for final CS:GO Major

Global spirit brands Absolut Vodka, Ballantine’s Scotch Whisky and Jameson Irish Whiskey have joined as partners of the final Counter-Strike: Global Offensive (CS:GO) Major, which is being organised by BLAST and is scheduled to be held in Paris in May 2023.

The agreement between BLAST and Absolut Vodka and Jameson Irish is the first for the spirit brands in the field of esports. Through the partnership, the brands will work on exclusive content, including behind-the-scenes featurettes and untold stories of the players. The brands will also sponsor the Overtime Show and will work on engaging fan experiences at the tournament, fan-led watch party activations in multiple markets, digital branding, broadcast content integration to BLAST.tv’s 100+ global territory reach and social giveaways.

Also read: Top 10: Greatest CS:GO Players of All Time

Oliver Clarke, Commercial Director at BLAST, commented:

We are delighted to have Absolut, Ballantine’s and Jameson onboard for the BLAST.tv Paris Major, their first large-scale, collective esports partnership. We look forward to working together to deliver unique content, digital integrations and activations to the global gaming community at one of the world’s most revered and popular esports events.

Tom Elton, Ballantine’s Global Head of Culture & Partnerships, on behalf of Absolut, Ballantine’s and Jameson, said:

Our brands are all about the shared moments in life and with esports at the centre of new communities across the globe, we are delighted to announce Absolut, Ballantine’s, and Jameson’s partnership with the BLAST.tv Paris Major 2023. This year marks the 10-year celebration and final ever CS:GO Majors. With online gaming continuing to grow in popularity, we’re also thrilled that this championship will take place in Pernod Ricard’s home country of France.

The Paris Major is set to be the final CS:GO Major, as Counter-Strike 2 will be launching post the event. The Major will celebrate ten years of Counter-Strike Majors and have a whopping £1.25m prize pool.

The 2023 BLAST Major held in Paris will be one of the many sporting events that will be held in France over the next couple of years, including the 2023 Rugby World Cup, the 2024 Olympic and Paralympic Games, and the 2025 Rugby League World Cup.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

9 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

1 day ago

South Africa vs India 1st T20I: Preview and Predictions

Here's our preview for the first T20I of the 2024 India tour of South Africa.…

1 day ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

1 day ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Here are our preview and predictions for the second ODI of the 2024 Pakistan Tour…

2 days ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

2 days ago