Borussia Dortmund signs new deal with Brinkhoff's, Guinness, and DAB

Ballspielverein Borussia 09 e. V. Dortmund, globally known as Borussia Dortmund and BVB, have announced partnerships with breweries Brinkhoff’s, Guinness, and DAB.

Brinkhoff’s continues its partnership with the North Rhine-Westphalia club, while Guinness and DAB are new additions to their beer portfolio.

The partnerships will last until at least 2031, and will have Brinkhoff’s, Guinness, and DAB products offered at Dortmund’s home ground, Signal Iduna Park.

Carsten Cramer, spokesperson for the BVB Board of Management, commented:

“With Brinkhoff’s, Guinness, and DAB, we are strategically positioning our beer portfolio for the long term. Brinkhoff’s represents our Dortmund roots, Guinness brings additional variety and an internationally recognized brand to SIGNAL IDUNA PARK, and DAB carries our shared Dortmund heritage out into the world. In this way, we combine tradition, an attractive stadium experience, and Borussia Dortmund’s international focus into a strong overall concept.”