Borussia Dortmund signs new deal with Brinkhoff’s, Guinness and DAB

German football club Borussia Dortmund has announced partnerships with beer brands Brinkhoff’s, Guinness and DAB with Brinkhoff continuing their partnership while Guinness and DAB are Dortmund’s new additions to their beer portfolio. The partnerships signed with the beer brands will last until the end of 2031 and will see Brinkhoff’s, Guinness and DAB’s products present at Dortmund’s home ground SIGNAL IDUNA PARK. 

Carsten Cramer, Spokesperson Board of Management, Borussia Dortmund, commented,

“With Brinkhoff’s, Guinness, and DAB, we are strategically positioning our beer portfolio for the long term. Brinkhoff’s represents our Dortmund roots, Guinness brings additional variety and an internationally recognized brand to SIGNAL IDUNA PARK, and DAB carries our shared Dortmund heritage out into the world. In this way, we combine tradition, an attractive stadium experience, and Borussia Dortmund’s international focus into a strong overall concept.”