Borussia Dortmund announce partnership with Soccer.com

Borussia Dortmund have announced a US-focused partnership with Sports Endeavors, whose brands Soccer.com and WorldSoccerShop will thus collaborate with the German club.

Soccer.com will gain access to official BVB assets, with the club aiming to improve their brand visibility and boost fan engagement in the US with this partnership. 

Additionally, Soccer.com will work with Die Schwarzgelben to host events and parties for fans, bringing them closer to the club and the on-pitch action. 

Marc Lingenhoff, Managing Director for BVB Americas, Inc, commented:

“Partnering with Soccer.com and WorldSoccerShop marks an exciting new chapter for Borussia Dortmund in its efforts to expand our reach and deepen connections with the U.S. fan base. Their innovative approach to content and event engagement will play a crucial role in our strategy to build the BVB brand in America.“

Mike Moylan, Co-Founder and CEO of Sports Endeavors, said:

“This collaboration underscores our commitment to delivering unmatched experiences to our community of soccer fans nationwide. By combining BVB’s rich legacy and talent with our industry-leading digital platform and expansive merchandise offering, we are poised to revolutionize how fans engage with the sport.” 

Brian Berklich, Chief Marketing Officer of Sports Endeavors, added:

“From the unmatched energy of Die Gelbe Wand to the proud heritage of Die Schwarzgelben, our partnership is designed to celebrate and share with American fans what makes Borussia Dortmund so special. Fans can look forward to exclusive behind-the-scenes access, immersive digital storytelling, and one-of-a-kind experiences that reflect both our brands’ passion for the game and commitment to the American soccer community.“