Brentford Extends Hollywoodbets Deal

English football club Brentford have announced a partnership extension with their Principal Partner, Hollywoodbets. The sports betting firm will continue as the club’s Front-of-Shirt Partner for the upcoming 2025/26 season, marking the fifth season of collaboration between the two.

Brentford have also confirmed that this will be the final season with Hollywoodbets as the men’s team’s front-of-shirt sponsor. From the following season onwards, Premier League clubs have agreed to voluntarily withdraw gambling sponsorships from the front of their matchday kits.

Also Read: Brentford FC Sponsors 2024/25 

Fran Jones, Commercial Director, Brentford, said,

“We have a fantastic long-standing partnership with Hollywoodbets and have enjoyed success both on and off the pitch together. Their support is a key factor that helps us to remain competitive on the pitch and to keep football affordable for our fans.  Our partnership is rooted in common values and approach and we’re looking forward to another great season together.”

Devin Heffer, Brand and Communications Manager, Hollywoodbets, said,

“Hollywoodbets is proud to be renewing our front-of-shirt sponsorship with Brentford for one final season. Over the past five years, we’ve witnessed the club’s extraordinary rise from the Championship to a top-10 finish in the Premier League, and we’re honoured to have been part of that journey. From the start, this partnership has been about more than football – it has been built on shared values and a mutual commitment to making a difference in the communities we serve. Together, we’ve made a meaningful impact off the pitch, and we’re excited to celebrate one more unforgettable season with the club and its incredible supporters.”