Brentford FC extend partnership with PensionBee

Brentford Football Club have announced an extension of their partnership with PensionBee, which will remain the club’s Official Pensions Partner and also become the matchday shirt sleeve sponsor for their women’s and academy teams.

The British pension provider will continue to hold in-stadium advertising and content creation rights across the West London club’s men’s and women’s teams, while also hosting several fan engagement activities on matchdays.

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On the PensionBee extension, Fran Jones, Commercial Director, Brentford FC, said,

“PensionBee have been a fantastic partner for us throughout our time in the Premier League. I’m delighted we can now extend our partnership into the 2025/26 season and that this extension sees them continue to play an active role in supporting our women’s teams. PensionBee are a business and a brand that continues to innovate and grow and we look forward to supporting them further during the coming season.”

Jasper Martens, Group CMO at PensionBee, added,

“Since the start of our partnership in 2021, both PensionBee and Brentford have gone from strength to strength. We’re therefore thrilled to continue our support of the club’s men’s, women’s and academy teams, and are particularly proud to be sponsoring the sleeves of the women’s and academy kits in the season ahead. Brentford’s commitment to inclusivity and community echoes our own values, and we look forward to building on our shared ambitions to drive positive change on and off the pitch.”