Australian Avocados, the official industry body for Australian avocado growers and packers, has roped in former Australian cricketer Brett Lee as a brand ambassador as the brand enters the Indian market.
With this deal, Australian Avocados hopes to use Lee’s popularity to connect and reach out to the Indian audience.
Brett Lee commented:
“I am thrilled to be associated with Australian avocados and with the fruit that embodies the essence of health. Throughout my journey, I have prioritised nourishing my body with good food, which is why I’m excited to combine this passion with my deep affinity for India and its rich culture. I look forward to championing the exceptional taste, quality, and adaptability of Australian avocados both at home and abroad.“
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John Tyas, CEO of Avocados Australia, said:
“We are excited to bring the exceptional taste and nutritional benefits of Australian avocado to the diverse Indian market. With our focus on exports and a commitment to quality and service, we are confident that we will establish a robust presence in India. While competition exists, we believe our emphasis on quality, service, availability throughout the year and market support will set us apart. Also, with Brett Lee as the brand ambassador, we are confident that Australian avocados will become a beloved fruit in Indian households, enriching meals and inspiring culinary creativity.“
Nick McCaffrey, Acting Australian High Commissioner to India, added:
“The introduction of Australian avocados to the Indian market signifies a promising partnership between our nations. It’s a testament to the growing bilateral ties and the potential for further collaboration in the agricultural sector.”
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