Tennis News

Canadian Club renews Australian Open partnership

The Australian Open (AO) has announced a multi-year partnership renewal of its agreement with Canadian Club, which will thus continue on as the Official Dark Spirit Partner of the Australian Open. 

The partnership moves into its tenth year. At AO 2024, Canadian Club is reported to have its largest-ever footprint on-site and enjoy activations at various AO locations, including the Grand Slam Oval, AO Hilltop at Birrarung Marr, the Western Courts, Rod Laver Arena and John Cain Arena.

Cedric Cornelis, Chief Commercial Officer, Tennis Australia, commented:

Over the last ten years, the Australian Open’s partnership with the Canadian Club has been such a success, we are delighted to continue it to AO 2026 and hopefully beyond.

Trent Chapman, Chief Marketing Officer, Beam Suntory, added:

As we toast the Canadian Club’s remarkable tenth year as a proud sponsor of the Australian Open, we reflect on a decade of shared excitement, passion, and memorable moments. We’re thrilled to commemorate our tenth year of partnership with our largest-ever activation, aiming to elevate the fan experience to new heights.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

11 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

1 day ago

South Africa vs India 1st T20I: Preview and Predictions

Here's our preview for the first T20I of the 2024 India tour of South Africa.…

1 day ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

1 day ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Here are our preview and predictions for the second ODI of the 2024 Pakistan Tour…

2 days ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

2 days ago