Gaming News

UK metropolitan county West Midlands has signed a ten-year Strategic Framework Agreement with the Global Esports Federation (GEF) to become a ‘global esports hub’. The agreement was signed by the West Midlands Growth Company and the GEF in an attempt to make the region an esports centre. West Midlands consists of major cities such as...

Spanish banking group Santander has signed a multi-year partnership with Riot Games’ League of Legends European Championship (LEC) and the Liga Latinoamerica (LLA). The partnership will see Santander serve as the Main Sponsor for both the leagues and also work together with the leagues on numerous activations.  The agreement will see the Santander branding feature...

One of the leading esports organisations in the world, Team Vitality have announced a new partnership with cosmetics brand Garnier Fructis and L’Oréal group. The two-year partnership will see Garnier Fructis join the team as their Official Hair Care Supplier. The deal will see Team Vitality and Garnier Fructis work on a range of activations including various fan engagement activities and social media promotions. The Garnier Fructis logo will also be visible on all the digital assets and content of Team Vitality’s Valorant, CS:GO and League of Legends teams.

Riot Games has announced technology and electronics corporation BenQ’s esports division ZOWIE as an Official Display Partner of the VALORANT Champions Tour EMEA (VCT) for the 2022 season.  ZOWIE will serve as the presenter of the highlights segment during VCT EMEA Challengers Stage 2 and the Last Chance Qualifiers. The top five ZOWIE highlights will...

Riot Games has signed a new multi-year partnership with international beer brand Heineken. The partnership will see Heineken join as a new sponsor of the Brazilian League of Legends Championship (CBLOL). Heineken will be promoting its non-alcoholic beer brand ‘Heineken 0.0’ across the CBLOL broadcasts for the next two years. It also acquired the naming...

Roc Nation Sports International has announced a new partnership with Cricket South Africa (CSA). The partnership is aimed at helping Cricket South Africa grow as a sports and entertainment brand.  Roc Nation Sports International, which is a part of Roc Nation, a company founded by American musician Jay-Z in 2008, will provide CSA with access...

Southeast Asia’s number one VALORANT team Velocity Gaming have announced a new partnership with esports platform FanClash. The partnership will see FanClash provide Velocity Gaming with various fan engagement opportunities. Additionally, fans will also get access to exclusively curated content and will be able to play games such as Free Fire, PUBG Mobile, COD Mobile,...

European esports organisation Fnatic have joined forces with German automobile brand BMW. The partnership will see both brands collaborate to launch the BMW x Fnatic Esports Performance Facility in Berlin. The new facility will have two gaming performance rooms, a match review room, an in-house gym, a BMW sim racing rig, dedicated office space and...

Multinational technology firm Intel along with gaming hardware company ASUS ROG have been announced as head partners of the upcoming CS:GO tournament, the Pinnacle Cup Championship. Serving as Head Partners of the tournament that will see some of the most famous names in CS:GO take part, both Intel and ASUS ROG will be providing products...

International travel and lifestyle brand TUMI has teamed up with global lifestyle brand for gamers, Razer. Together, they have reimagined TUMI bestsellers as limited-edition gear for gamers. The collaboration leverages TUMI innovation and design excellence and Razer’s iconic aesthetic and branding, which is one of the most recognised in the global gaming and esports communities....