Tennis News

Sumit Nagal teams up with Asics

Japanese sports performance brand Asics has added Indian professional tennis player Sumit Nagal to its star-studded roster of athletes.  The announcement was made at the Asics Store in Lucknow, where the No. 1 Indian tennis player was present. The partnership will see Nagal sport Asics apparel and footwear during his games and training.  Rajat Khurana,...
Aditya Chaudhuri

Bryan Brothers team up with RIA Eyewear

The Bryan brothers, Mike and Bob, have been announced as brand ambassadors of New York-based performance eyewear firm RIA Eyewear. The brothers join Gigi Fernández on RIA’s team of ambassadors and will be headlining various media campaigns for the brand.  Bob Bryan said: “We’re very happy to partner with RIA Eyewear. RIA has developed cutting...
Staff

Daniil Medvedev partners with Rainbow Six Siege

Ubisoft has revealed that Daniil Medvedev is joining its Tom Clancy’s Rainbow Six Siege roster as a Game Ambassador. As per the agreement, Medvedev will work with the development team to give feedback on content and upcoming features. Next year, there will be a Medvedev-themed cosmetic bundle launched, which will have a weapon skin, gear...
Aditya Chaudhuri

US Open Sponsors 2023

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the 2023 edition of the US Open — one of the four flagship Grand Slam tennis events held annually. US Open Sponsors 2023: American Express, Chase, Emirates, J.P. Morgan, Cadillac, Chubb, Deloitte, Maestro Dobel Tequila, Evian, FAGE,...
Rahul Saha

US Open extends American Express partnership

The US Open has announced a multi-year renewal of its partnership with global integrated payments firm American Express, which will thus continue to be a partner of the event and provide its card members and US Open fans with exclusive benefits during the event. American Express has also announced that it will partner with social...
Aditya Chaudhuri

Infosys ropes in Iga ?wi?tek as Global Brand Ambassador

Tennis star Iga ?wi?tek has joined the Indian global digital services company Infosys as a Global Brand Ambassador. The multi-year deal was signed on August 25.  Infosys has already shown its interest in tennis for several years by helping innovate the ATP Tour, Roland-Garros, the Australian Open, and The International Tennis Hall of Fame. The...
Aditya Chaudhuri

Rafael Nadal teams up with Infosys

Tennis legend Rafael Nadal has been announced as an ambassador for Infosys and its digital innovation, following a three-year partnership agreement between the Spaniard and the Indian digital services and consulting firm. As per the agreement, Nadal and Infosys will team up to develop an AI-powered match analysis tool. The tool will be made available...
Staff

US Open extends Mount Sinai Health System partnership

The US Open has extended its partnership with hospital network Mount Sinai Health System till 2026. The partnership extension will see Mount Sinai continue on as the Official Hospital and Medical Services Provider of the event.  The renewal will see Mount Sinai’s orthopaedic surgeons, sports medicine and emergency medicine doctors, musculoskeletal radiologists and other specialists...
Aditya Chaudhuri

US Open renews Tiffany & Co. deal

The US Open has announced a multi-year extension of its partnership with jewellery brand Tiffany & Co., which will continue on as the Official Trophy Partner of the event. The renewal agreement will see Tiffany continue to craft featured US Open trophies, including the keepsake trophies. Tiffany & Co. will also be overseeing on-site “immediate...
Staff

National Bank Open announces partnership Betway

ATP Masters 1000’s National Bank Open has roped in online betting and gaming brand Betway as its Official Betting Partner following a multi-year agreement. The partnership will see Betway gain branding visibility courtside at the Sobeys Stadium in Toronto, Canada, where the tournament will be held. Rob Swann, Chief Commercial Officer of Tennis Canada, commented:...
Aditya Chaudhuri
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